Saturday 6th January 2018
43 Lifestyle Resolutions & Personal Development • New Year New You Where careers are going, there are no roads How do we prepare for work in an uncertain future? As Alvin Toffl er, the American writer, futurist
and businessman once put it, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” The future, we are told, will be a contest
between the individual needs of people and workers, and the profi t-enhancing benefi ts of AI and automation. The substitution of capital for labour is at the heart of developing automation systems, robotic surgeons and driverless cars. The growth of the gig economy (which already
reaches far beyond the world of Uber drivers), will see a major shift away from beliefs in a one profession/one job for life career. Trust in the ability of business leaders, politicians and economists to support growth and jobs is at an all-time low. Even those who committed body and soul to global corporations know that it’s no guarantee of job security. So, how fast you respond to this situation in
the coming years may have long-term implica- tions for your career prospects. The problem is where to start. The fi rst thing to do is focus on the fact that
technology sits at the heart of this rapidly trans- forming work environment and ask yourself: “Where do the twin demands for technology and human skills converge?” Research conducted by the IDM (October
Insight 1: the government has identifi ed digital as one of two areas that are crucial for the devel- opment of the UK economy.*
Insight 2: one in fi ve business leaders describe their company as a digital business.** Insight 3: 43% of business leaders say a lack of digital skills is a key barrier to transformation.**
Insight 4: 35% of digital marketers' salaries increased by more than 10% in the past year, showing the strong demand for experts in this fi eld..*** Insight 5: 82% of employees expect digital to change the way they work in the next three years.**
2017) shows that marketing teams lack skills in key areas, and those areas should therefore present opportunities for people with existing skills or ready to develop them. These subject areas currently include copywriting, mobile marketing, public speaking and programmatic media buying. Businesses that want to thrive in the age
of radical uncertainty, are looking for people with a self-starting approach to career development. They are looking for people who consistently strive to improve personal
productivity. They want people who can adapt to new processes, practices, partnerships and purposes. Perhaps most signifi cant of all is that digital
provides opportunities for people of all ages to move into a new sector or change job. Digital marketing is an intellectual challenge for anyone who enjoys change, responsibility and innovation. Even marketing automation systems will need
skilled people to run them. Our ability to develop new combinatorially-innovative capacities for logic, understanding, planning, emotional knowledge, self-awareness, creativity, problem solving and learning make digital marketers uniquely attractive to even the most technologi- cally advanced employers. The IDM have trained, retrained and quali-
fi ed more marketers than any other professional organisation — over 100,000 digital, direct and data-driven marketers in the last 30 years in over 28 countries. The IDM has a portfolio of over 70 specialist courses and professional qual- ifi cations, providing everyone trying to improve their prospects with options to suit their needs, learning styles and fi nances. An IDM course or qualifi cation is a
CV-enhancing commitment to improving personal productivity. The conventional career path may be a thing of the past, but an IDM course or qualifi cation could make 2018 the year your career started going places. In a world of radical uncertainty, it could make all the difference.
References: *House of Commons, Science and Technology Committee, Digital skills crisis Second Report of Session 2016–17 ** Accenture, Digital Disruption *** Major Players, Salary Survey 2017
For the whole of January, take advantage of a special off er for New Year New You readers: book any IDM short course and receive a free online award in GDPR. To fi nd out more visit:
theidm.com/newyou
BREAK THROUGH TO A BETTER LIFE
N
ew Year inspires us to make fresh starts, but fear or lack of a clear vision puts hurdles in our way.
I can help you take those fi rst exciting steps. As a certifi ed breakthrough coach, I work with you to remove the barriers to achieve a more fulfi lled and successful life.
Whether it is embracing a new career, a new lifestyle, a new you, I help you discover, clarify and align what you want to achieve.
Nicholas McKie MBA, MMus, CPC.
Find out more and book short courses online at
www.waes.ac.uk/lifestyle
“Nick recognised within me, the qualities that I had and he allowed me to develop those. Not knowing how to do that, he showed me the way”.
Dianne - Personal Development Director, UK.
Make YOU a priority. Say
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