38 New Year New You • Lifestyle Resolutions & Personal Development Be the best you in 2018
Saturday 6th January 2018
distractions, despite knowing that we should prioritise our health, it gets pushed further down the list. There are, after all, only so many hours in the day... ‘I have to get this or that done; I’ll get fit after this project is completed or in the new year.’ Sound familiar? We all have a lingering voice in our head saying
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that we need to be stronger, lighter, leaner, and less stressed this year. We’re bombarded with information reinforcing how exercise and lifestyle are key to preventing cardiovascular disease, musculoskeletal conditions, and to preserving our psychological wellbeing. All the knowledge and information is out there. The problem is this: as the modern world uses
ever more sophisticated methods to compete for the real currency of the 21st century — our time and attention — we can’t simply apply for credit on our health.
So this is your call to action The only person who can prevent the diversion of your time and attention to all things other than your health is you. In this information-rich but time-poor age,
there seems to be an overwhelming amount of opinion about what you should or shouldn’t do: How should you exercise to get the best results? Which guru to follow? Atherapy has a unique position within the
world of physiotherapy. Its philosophy on injury and lifestyle management is reflected in how the team wants to help you achieve a better you in 2018 and beyond.
Atherapy will put you front and centre There are no gurus with all the answers. There are no shortcuts or quick fixes. Atherapy won’t take full responsibility for your health, but facilitates and encourages you to do that. You’re the one Atherapy wants to be the expert on you — and that’s the only way you’re going to create lasting change. Atherapy doesn’t only want to see you when you’re broken, patch you up, and send you back out into the same cycle. It wants to help you become the best that you can be for years to come. You’re unique, and you should be treated that way. What motivates you might make someone else give up completely. Your health and the strategies to optimise it are as unique as you are. Atherapy have refined its PREVENT | CURE
| PERFORM approach over 20 years of working with some of the biggest names in elite sport, from the world of football (Chelsea FC, England FC, Real Madrid) rugby, athletics (Olympic Gold Winners), basketball (NBA) and baseball (MLB), plus providing complete wellness services to the entertainment
odern life is tough. We all know we need to exercise more. Sleep more. Eat better. But when we have deadlines, schedules,
renowned bands and movie stars in its portfolio. (Foo Fighters, Red Hot Chilli Peppers, Benedict Cumberbatch...and the list goes on). In its clinics across London and the UK,
Atherapy commits to applying these concepts to all clients. You might access the services in need of a cure, but ultimately Atherapy want to prevent you breaking down, optimising your performance
throughout your life, whatever
your goals may be. As physiotherapists, Atherapy understands
how the body moves, how inefficiencies and pain can create long-term adaptations and future problems. It has a plethora of techniques to help resolve and restore your ability to function. By observtion and analysis of your unique movement
signature it can help
rehabilitate, prevent and perform. But most importantly, Atherapy cares about
you and your long-term health. Silence that lingering
voice by prioritising your health
— it’s easy to say, harder to do. You’ll be more successful when you make that promise to your- self. Keep your promise, and find a buddy to help you along the way.
This is your call to action You choose whether to listen to your inner voice or filter it out with all the other modern noise. Speaking to their CEO Dave Hancock: “When
people have pain they try to ignore it, take some tablets or try something short term. Pain and injury arise because the body isn't functioning correctly or there's been a physical adjustment caused by a previous injury or a daily repetition of overload somewhere in the body. This can be posture, stress, over use at the desktop, constant back/neck positioning, and lack of sleep to name, but a few. We have developed a very unique way of looking at how an individual moves and func- tions, and we work on a programme that can change and fix issues long term — with long term being the key. Thus you prevent the injury or pain from coming back. We have learnt a lot about human behaviour
and why people go to the gym for two months, or start the latest fad diet and then stop, and the weight all comes back. Treating the body is no different. You have to look at each individual differently and consider the physical body, nutrition and psychological habits. Our experi- ence over time has helped us refine this, coming from the elite world of sport, and we now apply it to everyone who comes through our doors.”
Prevent | Cure | Perform With an exclusive Atherapy offer for New Year New You readers. Simply call 08081642471 and quote this article: be the best you. For 2018, we will give all New Year New You readers 18% off their first consultation.
atherapy.co.uk
industry, with numerous
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