CONNECTIONS


the pandemic), we offered refunds with no questions asked,” he said. “And we also provided more value to help support them through the crisis by offering a full virtual programme and educational content in 2020 and delivering an in-person event to our 2020 clients in 2021. “From a buyer point of view we created


endless resources such as Little Perks, which offered member-only discounts and benefits from brands such as Mont Blanc and suncare brand Saltee. “As a result of the team’s hard work


we’re coming out of the pandemic with increased market share and great sentiment from anyone who has touched the Connections brand.”


Return to London This month, Connections returns to London, having first introduced an event


We’re delivering


outstanding events for a highly engaged audience and there’s plenty more in store


targeting luxury buyers from the UK and Ireland during the pandemic. More than 100 agents and 100 suppliers are attending the event for one-to-one business meetings, unique experiences and hosted activities. Suppliers are coming from 26 countries to attend the event – venturing from the likes of Indonesia, the Dominican


Republic, Oman, Seychelles, Bhutan, Japan, Chile and Iceland – all with an aim of growing their sales through UK agents. And there’s even a waitlist of suppliers who want to attend. Reeves said: “The London event


has proved incredibly popular with our members all wanting to grow their market share from the UK. Our partnership with Aspire means that between us, we know the best luxury buyers in the UK. It came as a surprise that there’s no other luxury-focused event really catering to such an important outbound market on the scale that we are.”


Planning ahead Looking to 2023 and beyond, Reeves said he was excited for the events, socials and partnerships Connections has in store. As well as the three key Connections events in the Middle East, Europe and


40 ASPIRE SEPTEMBER 2022


aspiretravelclub.co.uk


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