YOUR STORIES :Ǝ I ů ƊI Ű
As one agency’s sales soar, another agency network is CRRQKPVGF VQ UGNN URCEG ƃKIJVU 4GRQTVU D[ Hollie-Rae Brader
SWORDS TRAVEL ‘We’re recruiting to expand’
Swords Travel is looking to recruit more agents into its associates and affiliates model as it eyes “huge growth” over the coming months. The agency currently operates a retail shop in southwest London and has six associate agents and one affiliate based around the UK. But as part of the agency’s growth strategy, owners Mark and Stuart Swords would like to introduce six more associates (working under the Swords Travel brand and with leads provided) and three more affiliates (operating under their own brands). They said turnover this year was
already 200% up on 2019 and aim to double business next year on this. Mark added: “We’d like six more associates and three more affiliates. We’re already trading way above what we did pre-pandemic.” To help achieve its growth target, the
agency has appointed Hollie Stillion as head of marketing partnerships. Stillion joins following a decade at dnata where she worked as an account manager for Travel 2 and was most recently business development manager for bed bank Yalago. The agency plans to introduce a
tiered marketing scheme, giving supplier partners access to various levels of digital
VIRTUOSO
Agents to sell Virgin Galactic
Members of the Virtuoso agent network can now sell Virgin Galactic space flights. Virtuoso travel advisors
have exclusive access to reserve a “limited number” of Virgin Galactic’s first 1,000 seats. Seats will sell at a standard
price of $450,000. Commission details have not been revealed. The agreement will present
HOLLIE STILLION: ‘We’ll be building annual marketing plans’
promotion and social activity depending on their budget and commitment. Suppliers can opt to become gold,
silver or bronze partners, with plans to cap the gold and silver categories to just eight suppliers in each. Having studied travel marketing at
university and held marketing-related roles previously in her career, Stillion said she was excited to get back into “the core of the travel trade”, adding: “We’ll be building annual marketing plans and I look forward to working with our partners to promote them to our clients.”
new marketing opportunities to Virtuoso’s global network of more than 20,000 luxury travel advisors. In the lead-up to their space
flight, future astronauts will gain access to exclusive events, trips and activities worldwide. Preparations for their flight will culminate in a multi-day training and hospitality programme for the customer and three guests at Virgin Galactic’s planned “astronaut campus”.
Virgin Galactic SpaceShip
28 ASPIRE SEPTEMBER 2022
aspiretravelclub.co.uk
CREDIT: VIRGIN GALACTIC
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