THE ADVISORY BOARD 60
seconds with... Greg Thurston trade sales manager, Audley Travel
Q. What has been your focus since joining Audley? A. I joined in January 2020 and I knew I had a fairly big, but very exciting, challenge on my hands. I was confident there was enough respect and admiration in the agent community for Audley’s award- winning approach. The feedback from
the many agents who have subsequently booked has been overwhelmingly positive. During 2022, we have moved into a new phase of support by providing tools, assistance and rewards to help agent partners sell more tailor-made holidays.
Q. What is your strategy for working with the trade? A. We have four key pillars in our strategy for working with the trade: finding new tailor-made specialist agent partners, supporting our existing key accounts, engendering loyalty and providing the best tailor-made service in the industry. We are well under way with our first task and we have recently signed a commercial agreement with Advantage and seen more than 150 other independent agents sign up to work with us in 2022.
Q. What resources and tools do you have for agents? A. We have our hub,
audleytravel.com/agents, where agents can get more information, set up training and access our marketing suite. We also recently launched our first agent-friendly brochure, ‘The world your way’, featuring an agent call to action.
Q. What would you like to achieve with the trade in the next 12 months? A. We want to keep listening to our agent partners to understand how we can better support them. We already have plans to provide more training, including in-person events, and we are looking to develop a wider range of marketing tools.
Steering the Aspire Travel Club Our panel of travel professionals covers the
spectrum of the luxury market and plays a major role in helping Aspire Travel Club evolve
Amanda Matthews Designer Travel
designertravel.co.uk
Kate Fenton 100% PURE New Zealand
newzealand.com/luxury
Andy Harmer Clia UK & Ireland
cruiseexperts.org
Lynn Narraway Seabourn
seabourn.com
Nicola McNeish Celebrity Cruises
celebritycruises.co.uk
Louise Craddock Oceania Cruises
oceaniacruises.com
John Sullivan The Advantage Travel Partnership
advantagemembers.com
Rick Milne Carrier
carrier.co.uk
Craig Jeffs Kerzner International
kerzner.com
Jeanne Lally Travel Bureau
travelb.co.uk
Priti Mehta Explora Journeys
explorajourneys.com
Lisa Fitzell Elegant Resorts and If Only
elegantresorts.co.uk ifonly.net
30 ASPIRE SEPTEMBER 2022
aspiretravelclub.co.uk
CREDIT: STEVE DUNLOP
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