VIDEO MARKETING
developing video, Joe Pulizzi, Founder of the Content Marketing Institute, argues that “The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times… [and] are engaging in 100 per cent more information year-over-year before they make a buying decision.” Buyers expect video to help them
make a decision.
Optimise your metadata So you’ve created good quality, authentic content that positions your brand and shows your audience why your product or service meets their needs. Now it’s time to distribute. Unfortunately, search engine
crawlers can’t analyse every frame of your video and index it. So you’ve
WINNER
Best Streaming Service Provider at the Streaming Europe Readers’ Choice 2015
Best Online Video Platform at the Business Excellence
Awards 2014
got to give the crawler a little help. You’ll do this through metatags. Your metatags should be guided
by keyword research. Google Keyword Planner is your friend here, the sweet spot between relevance, competition and commerciality. With Media Platform, optimising these tags is an incredibly simple process. There’s no need for coding. You can write and edit your tags from within the platform. You should also optimise your code so your video player embeds into social media. The best way to do this is through OpenGraph (OG) tags. Using a dedicated video platform
for hosting and distribution Facebook, YouTube and Twitter
are all great marketing platforms. But they have their own problems. And they aren’t ideal for hosting and distributing video on a large scale.
What’s more, you’ll lose out on backlinks to your site and give up control over advertising and related videos. Essentially, you should use these channels to drive users back to your website, where your video is embedded in a HTML5 player, and your data can be integrated with your business analytics for purchases or lead generation.
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020 7419 1820
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DIGITAL SECTORS Design and Build, Hosting, Video
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to meet the expectations of fans. They saw an opportunity to create a premium quality video platform, which could be tailored to every club in the Football League. They chose to use StreamAMG’s expertise, team and infrastructure to make that a reality. The company launched 89
75 annual sourc e guide 2016
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