FIGARODIGITAL.CO.UK


CASE STUDIES


DISPLAY ADVERTISING


EMAIL MARKETING


SUBSCRIPTIONS 10%8% BRAZIL


Brand:  Agency: 


Music streaming service Deezer


worked with Quantcast to expand into new markets and convert more premium customers. With a review of global customer behaviour,  prospects for a premium account in France and Brazil. A model of Deezer’s


Brand: PayPal Agency: Adyoulike


PayPal needed to drive awareness, prompt


new users to sign up and promote incremental transactions amongst an existing customer base. They created a 30-second video promoting the brand and their services. Adyoulike seeded the campaign via the Native Video product: video launched as a large format lightbox from premium in-feed native editorial placements across the Adyoulike native network. Upon click-through and video completion the user was redirected through to the PayPal sign-up page.


 paypal


Brand:  Agency: 


Jaywing conducted a strategic review and


provided recommendations for Sky Academy across channels, enabling the brand to target its key audience of mothers. The aim was to raise awareness of Sky


Academy’s work with young people and improve brand score   to spread the message, ranging from brand ambassadors across TV, sport and the arts to educational sector stakeholders.


 


IMPRESSIONS 32


Brand:  Agency:


Fitness Superstore used cloud.IQ


Brand:  Agency: 


Luxury travel company Beachcomber wanted to capitalise on initial interest from prospective customers


by turning their welcome email into a series. Adestra helped them track the success of that programme and act on further data gathered. Beachcomber have seen a 15 per cent increase  brand the opportunity to segment their audience based on the types of holiday destinations they show interest in.





conversion technology to recover lost sales, boosting  per cent. The brand re- engaged with customers abandoning their basket using cart recovery emails. cloud.IQ’s partnership with PayPal increased the campaign reach by 33 per cent to include the  customers choosing PayPal as their payment method.


 


premium customers was also built. Combining this blueprint with its data-set allowed Quantcast to drive new subscribers to the brand’s Premium+  display advertising. The project resulted in a 10 per cent increase in paid subscriptions in Brazil and an eight per cent increase in France.


 


IMPRESSIONS 32


18 annual sourc e guide 2016


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