EMAIL MARKETING


increasing by 66 per cent. “Further to these campaigns,


    Moss Bros to target key segments with personalised content, resulting in 25 per cent year on year growth in customer retention rates. Introducing sales recovery emails earned the brand open-rates of up to 45 per cent and click-through rates of 22 per cent,        revenue.”


Building on that foundation, says


 the dots between data collected at various points in the customer journey to create a single customer view. “Moss Bros are excelling at their email 


customer-centric strategy – something which is key for future email success.”


Out-performance marketing So what distinguishes Communicator from other agencies operating in the  a combination of people, performance and partnerships. “There are so many email service


       an email service partner. We provide high quality counsel and expertise so our customers trust us to help them optimise not only their email marketing but their overall digital strategy. In addition, we consistently achieve a higher than


average inbox placement so our clients trust us to help them out- perform the competition. ”The lesson for marketers is to put


     What are their objectives and challenges and how can you help them? Providing recommendations        “Although our foundations are as a


technology provider, there are real people behind the tech, and real expertise. Communicator provides an environment that ensures no two days are the same. We have the opportunity to work across teams, utilising our extensive knowledge base and have fun doing it.”


■


- British Library -


  their Magna Carta exhibition; part of a multi-channel promotion designed to increase email engagement and drive website ticket sales. To achieve this the Communicator Strategic Consultancy and Design teams devised an email strategy to        testing to tailor all messages and drive ROI. The campaign results            


CUSTOMER RETENTION


25%


CASE STUDIES IN BRIEF


- Moss Bros - REVENUE TARGETS 20%


Moss Bros came to Communicator with the objective of optimising the customer journey using personalisation. A re-engagement strategy  and cleansing data which resulted in a seven per cent increase in open  to this cleansed data helped Moss Bros forecast future demand based           in customer retention. Incentivised welcome emails increased revenue per sign-up by 66 per cent and Communicator’s strategy recovers                 email experience.


 49 annual sourc e guide 2016


 


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