FIGARODIGITAL.CO.UK


Thom Holliday


Marketing Manager at StreamAMG


StreamUK


A (Really) Short Introduction to Video


Optimisation


Thom Holliday, Marketing Manager at StreamAMG, explains the value of video content that reaches and entertains your audience


SEVENTY-THREE PER CENT of marketers report success with video marketing. B2B marketers can take complex products and services and distil them down to 90 seconds of informative video. And B2C marketers can present emotive stories and humour to advertise their products. There’s a clear link between video on your web pages and SEO performance, too. As Google updates its algorithms, marketers need high-quality content and a solid user experience.     


criteria, and when used right, it can give you a huge boost. How can you make sure that your video contributes to your ranking? By producing focused, quality content. It’s common sense, but you should start with a reason to watch, like and share. When your


content stands up on its own, it’s then shareable – and you’ll enjoy more inbound links. How can you create content that


both entertains and reaches your target audience? When producing a piece of video, you should have clear answers to the following three


stands up on its own, it’s shareable and you’ll enjoy more inbound links


When your content


questions: who are your target audience? What are their challenges? How can your product help them solve their challenges? And if you think your budget is holding you back from


CASE STUDIES IN BRIEF


- BBC -


                        


- Lega Nazionale Pallacanestro -


StreamAMG has recently been working with Lega Nazionale Pallacanestro (the Italian National Basketball League) providing the                        


74 annual sourc e guide 2016


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