FIGARODIGITAL.CO.UK


which meet the needs of our clients’ customers in order to deliver their commercial goals.” As digital becomes the default channel for so much marketing communication, it inevitably becomes harder for brands and agencies to stand out in a crowded and competitive environment. So what distinguishes MMT Digital from other agencies operating in this sector? “We have a very strong technical heritage which has enabled us to be  marketing and ecommerce websites but also bespoke web applications in a range of sectors,” says Rudman. “When blended with our approach


to project planning, Phase 0, and the UX aspect of what we deliver, we believe we are able to not only      better products for users. That means


better returns and performance for the organisations with which we work. This approach is only possible because of our agile delivery methodology which we have revised             circumstances of an agency and client relationship. Not only do we have successful projects but a ‘one- team’ mentality which fosters a sense of camaraderie and engenders commitment from the people on both sides to make sure that their shared goals and vision are successful.“


The automated future Looking ahead, says Rudman, 2016 will see a continued focus on tailored user experiences. “This will see companies looking to maximise every opportunity through their touch-


points and continuing to use tools such as user personas and marketing automation to reach their customers on a personal level. “One of the biggest trends last


year was marketing automation and this is set to be an even greater focus for 2016. It’s extremely useful for companies to customise their approach and develop perfectly  customer segments. I think that the future for agencies will be for greater specialisation as tools and     greater degrees of integration and complexity. This provides a real challenge for marketers: which agency is going to be right for the challenge they face at a particular time? Specialist agencies need to work well together to deliver the solution that the client needs.” ■


                                                                                                           


- AXELOS -


                                                                                          


 40 annual sourc e guide 2016


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