CASE STUDIES IN BRIEF
EnergySmart - a free, online service that lets British Gas customers manage their energy usage and payments with bill alerts and personalised usage charts. Next came ME Mobile Energy. With the number of people in shared, rented accommodation having doubled since the 1990s, the app was designed with the needs of twentysomething house-sharers in mind, enabling them to submit meter readings, predict and split bills and switch the account to a new address when they move on. A Salesforce-based tablet tool was created for engineers. The agency brought a similar focus on UX to British Gas’s consumer and business websites.
“What this demonstrates about
back six. Those relationships are a testament to the fact that we do what we say we’re going to do. We’re independent and that allows us to make decisions and be in charge of our destiny. We don’t report to someone sitting in a holding group who only cares about their investment. We build our capability around our clients’ needs, which also allows us to be more agile. We put ourselves in our clients’ shoes. We don’t allow anything to get in the way of us doing the best work we can.”
Users and usefulness As an example of a project illustrating that design-led approach, Parkes points to the agency’s work with British Gas. “This was an organisation that was
quite siloed. Becoming more agile was a challenge. We were basically given a blank piece of paper and tasked with addressing a millennial audience who don’t want to engage with any utilty providers.”
Rufus Leonard’s solution was to look at mobile. They helped create
the way we work is collaboration, agile delivery and transformational potential,” says Parkes. “We went from zero to a beta test in three months. We had a small, agile team working on it hand-in-hand with the client. The result is that you come out with something transformational in a really short space of time. This was light years away from how British Gas would normally work on product development. For me, that’s the challenge a lot of our clients are facing at the moment: having the bravery to get to something that isn’t necessarily test and get a feel for. A lot of organisations just can’t take those sorts of risks. But for British Gas it was a real plus.” So, for Parkes, creating experience
through design means “having a vision for something, then articulating it really well to start making a tangible customers don’t really care about what they say anyway. Brands today
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69 annual sourc e guide 2016
- The AA -
that The AA had moved away from its original Leonard’s strategy was to put members at the heart
- Lloyds Bank -
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