Nej Gakenyi
CEO and Founder at Green River Media
CONTENT MANAGEMENT
Every day still feels like a start-up,” says Nej Gakenyi, CEO
and Founder at Green River Media. “We’re proud of our success but we’re very ambitious. We’ve been around for seven years but we feel we’re still at the beginning of our organisational lifecycle. We want to build something Established in 2009 and based in
Leeds, Green River Media is an independent, full service, web design and development agency with a client roster that includes the NHS and Eurotunnel. They specialise in website and intranet design and implementation with a focus on content management system (CMS) driven websites and collaborative intranet and extranet solutions. The
development services from Bosnia and Herzegovina. But more about that later.
Ready and enabled “Technology is improving all the time” says Gakenyi, “and CMSs are a critical component of all major web build projects. Six or seven years ago CMS vendors were competing based on their technology and capability. Now they have matured and form the central hub around which the entire web strategy revolves.” In fact, says Gakenyi, “It’s only now
that marketing managers are really able to exploit some of the more advanced features of modern CMSs’ such as marketing optimisation. One consequence of that freedom and autonomy is that businesses no longer need to rely on agencies as they once did, at least not for day-to- day management of digital activities. “Most agencies want to do everything for the client – to always
act on their behalf, but to me that contradicts what technology is all about and what it’s enabling us to businesses need their agencies to help them log into a CMS to correct a spelling mistake. As an agency we do everything we can to encourage our possible, so they can go and do more themselves.” Gakenyi describes the Green River Media methodology as being clients is unique. We always look at the skillsets clients have internally and what resources they have. When we pitch projects to them, we encourage them to involve as many of their own people as they can. This leads to much more successful projects, happier clients and more independence for the client after the client-agency relationship has run its natural course. “These days, Green River Media is speaking to clients at an operational rather than a project level. Our client Emco Wheaton, which supplies systems for transferring hazardous illustrating that approach. Emco Wheaton is one of many brands owned by Gardner Denver Inc. Every brand under the Gardner Denver umbrella uses Green River Media for its web development. Our engagement will vary from renting them a developer for two or three months to migrating an entire suite of sites to a new CMS. That’s a good example of a relationship that spans an entire organisation with lots of another client where we have a similar approach. They have lots of projects and a lot of brands. One brand might have developers and designers but
just need back-end developers, while another brand might just have a concept and need an entire implementation process.”
Cracking the outsource code Gakenyi himself originally comes from the former Yugoslavia and arrived in the UK as a refugee from the war-torn region as a child in the early 1990s. He reconnected with the area in the late noughties whilst working for software company Ektron and subsequently made it central to Green River Media’s
roots in that part of the world and wanted to do something that would have a positive impact on Bosnia as the country was recovering from the war,” he says. “One of the best ways I felt I could do that was to enable employment and give people there the opportunity to work in the Western business sector where been able to help Sarajevo become a technology hub in the area. We are one of the founding
Green River Media Calls Wharf, 2 The Calls, Leeds, West Yorkshire LS2 7JU
0203 397 4155
info@green-river-media.com green-river-media.com green-river-media
INDUSTRIES Business, Educational & Vocational, Entertainment & Leisure, Financial, Food, Industrial, Medical, Pharmaceutical, Travel
DIGITAL SECTORS Content Management, Design & Build, Recruitment, Social Media
29 annual sourc e guide 2016
WORDS: JON FORTGANG
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