HOSTING
CASE STUDIES
- Flubit -
“Host Your Kit has given away £30,000 worth of sports kit and equipment so far. It has helped us build relationships with a number of leading sports organisations and prompted the formation of a ‘Local where we encourage them to use sport to fundraise for charity.”
Managing change
Monkhouse has held senior positions in the IT industry over a number of years, which means he’s had a ringside seat during a period of extraordinarily rapid technological development. What’s the most important lesson he’s learned in that time?
Manager Anne Bryson (pictured), and we continue to organise events and initiatives for students to engage with the IT industry. For example, we ever held for secondary schools in Scotland.” iomart sits on the boards of UK and Scottish skills organisations which are helping to shape future apprenticeship and degree curriculums.
Monkhouse continues, “Away from
our core business iomart also runs a community campaign called Host Your Kit through which we give sports kit and equipment to deserving youth teams. The idea behind the campaign is to showcase the iomart brand in a competitors and to help sports teams communities.
“I think the lesson that I’ve learned these past few years, particularly working with cutting edge technology in a relatively young industry, is that things will inevitably malfunction and it’s how you deal with those issues that set you apart. For me there are no mistakes, only lessons. And yet sometimes we try so hard to avoid failing that we become paralysed about taking risks. To do so is to avoid taking action and being brave. As cloud computing changes the way we work and live we have to expect further innovation and accept that managing that change is all part of the experience. “As someone who’s seen sales and
marketing evolve over many years in the hosting industry, it’s worth remembering this. Although we are on a rapid digital journey, no matter use – be they wearable tech or social – the customer is still at the centre of everything we do so we still have to have the old principles of the traditional models such as AIDA (attention, interest, desire, action) and TIREA (thought, interest, risk evaluation, engagement) at heart!” ■
iomart’s digital hosting specialist Melbourne created a bespoke hosting solution for rapidly growing e-commerce start-up Flubit.
Flubit is a
technology start-up that creates better prices for online shoppers through its unique demand led e-commerce platform. It has an exciting partnership with Barclaycard’s access to its technology and merchant base and allowing their users to get better prices. Melbourne was asked to create a hosting solution that would be scalable and secure and allow Flubit to think big in terms of how the platform would grow as it gained more users. They
meet the greater security requirements being placed upon it. Aaron Beadle, Head of Infrastructure and Technology for Flubit, explains, “For me you picture with your hosting their support and Melbourne
61 annual sourc e guide 2016
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