FIGARODIGITAL.CO.UK
CASE STUDIES
CONTENT MANAGEMENT
CONTENT MARKETING
DESIGN & BUILD
Brand: Agency:
bcalm is a discreet medical device a bit
Brand: dwf Agency:
dwf LLP is a British commercial
employees and an annual revenue of over £190 million. dwf appointed Building Blocks to develop and implement an innovative, digital case management platform. dwf link is a centralised system that provides secure and timely legal case information to clients and manage and share legal cases, important documents, products and contacts all in one secure location, at any time and from any device, without the need to install system software.
Brand: Bord Bia – Irish Beef Agency: Spinnaker
Irish Beef is a major UK import
with quality product attributes. Spinnaker’s brief was to increase awareness and quality perception using digital channels with the aim of driving trial. Social listening and foodie research helped Spinnaker understand that chef endorsement is key to engagement
14 annual sourc e guide 2016
like an inhaler, designed to relieve anxiety. Preparing to wanted to create an engaging online presence. That meant developing a detailed content strategy covering everything from positioning keywords to an appropriate design and visual style. Artios developed sample copy and a series of wireframes giving creatives a clear, consistent style to follow. This included identifying the ideas behind bcalm, including the fact it was developed by doctors, its ease of use and site enjoys bounce rates of less than 60 per cent. More than two pages are visited on average, and the average dwell time is more than 220 seconds.
Brand: Red7 Agency:
Red7 is a leading hen and stag
company, established over 30 years ago. Red7 appointed Red Hot Penny to increase their market share through a dynamic and creative digital strategy. The agency began by producing a creative content campaign called ‘The World’s First Mankini Emoji’. The integrated strategy leveraged the popularity of emojis and positioned Red7 as a forward- thinking company. Red Hot Penny created
eight emojis that were hen and stag themed and placed them on a microsite. The emojis were distributed via social media and PR, gaining coverage on Key results include 328 per cent increase in social referrals, increased PPC leads by 183 per cent in January year-on-year and combined press coverage circulation of over 260 million.
within the premium foods arena. Targeting a food lover audience, Spinnaker partnered with Great British Chefs and Michelin-starred chefs to produce recipes, videos and tips. Hits to the website have increased by 70 per cent, attitudinal tracking shows quality perceptions, and claimed purchase has grown.
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