EMAIL MARKETING


           


 


       


Be seamless 2


             


                             


        


              


                                       


Be available 3


        


                                     


                    


                        


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CONVERSIONS 73% - Econsultancy -


Econsultancy has been making extensive use of dotmailer to build a customer engagement programme that maps to customers’ preferences. Econsultancy uses email marketing to publicise its information and encourage sales reports and informed content through the Daily Pulse, an e-newsletter that captures the headlines and gives insights into subjects that are of value to over 80,000 readers.


- FairFX -


Currency specialist FairFX has achieved a 73 per cent increase in  aspects of customer engagement. The outcome of this has been hugely positive, leading to them being nominated for Best Use of Email at the DMA Awards in December 2015. The company is now trialling new automated services to improve results further.


 53 annual sourc e guide 2016


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