Tom Adams
HEAD OF CONVERSION AT CODE COMPUTERLOVE
Tom Bradley
DESIGN DIRECTOR AT CODE COMPUTERLOVE
UX
Moment-by-moment personalisation: experiences that change with you
5
Logged in services are now widely accepted by mainstream audiences.
Things that were previously considered ‘power features’ (such as great recommendations) are now falling into the minimum expectations category. The best experiences will have to shine, by adapting to the way our needs change from moment to moment. Simple features such as iOS Night Shift (the screen changes colour in the evening to reduce blue light) or more sophisticated algorithmic features like Spotify’s Now, will begin around our changing energy levels and mood.
Pervasive UI – every surface is a screen
6
As the range, size and diversity of devices we use changes, we can soon
expect to be able to pick up where we front of us. IDEO’s work with IKEA on the kitchen of the future and recent experiments with smart bathroom mirrors point to a future where any surface can double as a user interface. The challenges around obvious, but more so, the question remains about how we deliver useful experiences into these moments that complement our real-world interactions.
Designing for the virtual space 7
The world’s leading games manufacturers and social networks haven’t failed to
notice that virtual reality technology has reached a price point where consumer-facing applications are within reach of the masses. The user experience challenge doesn’t stop with interface elements in virtual needed when considering the content or storytelling perspective, as these experiences obviously have a lot to live up to.
Design thinking as a business competency
9
Large scale business consultancies such as McKinsey, and technology
giants like Google and IBM, are becoming increasingly active in the design thinking space as they search for new ideas that have value. The design process has matured to such an extent that it is being utilised to solve problems in a huge range of contexts, which has resulted in a shift in the role and expectation of designers from pure practitioners to process leaders.
UX is a team sport
Future experiences will play to all our senses
Making use of all of our senses in communicating design intent
8
Alongside positive implications for accessibility, mainstream
applications of interfaces that you can ‘feel’ are starting to cut through. The trackpad on the new MacBook, for example, replaces the physical press action with a sensory experience that really does ‘feel’ like you’ve clicked. This hints at future experiences that play to all our senses. When combined with real-world experiences, such as those that let people ‘feel’ ancient objects in museums, it’s clear to see how user experiences could become much richer when this type of feedback is provided.
10
The idea of individual designers claiming responsibility for all aspects
of the user experience has become collaboration has been proved. User experience designers will
process to their peers, so that everyone on the team can make a positive contribution. After all, if you’re not doing ‘user experience design’ what is it exactly that you are doing?
codecomputerlove.com
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71 annual sourc e guide 2016
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