DIGITAL MARKETING


marketers will need to understand       user journey in order to tailor their content and experiences. Mobile is heavily focussed on ‘real time’ with users looking for locations and even product information whilst they are physically shopping, and I would imagine wearable tech will play a similar role, ultimately infringing on mobile search. As part of this, voice search will play a major role, and I can see search data being split into desktop, mobile and eventually voice so that SEOs can better optimise.” More broadly, says Grice, the


search market has matured and results are now grounded in collaboration. “We need to be involved with multiple stakeholders within a


        the biggest challenges for businesses lie in how they deal with internal communication and how quickly they can adapt to change. Delivering in search and digital requires combined expertise and slick processes which allow changes to be made quickly. “Since a big part of our proposition is education, we’re eager to help our clients understand the changes that need to be made by running regular seminars and roundtable discussions. We’ve even been involved in the recruitment process, helping to shape new teams and departments. Businesses that don’t address this will  leaving gaps for new players to enter and take market share.”


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ROI 697% - Virgin Holidays -


Virgin Holidays Cruises wanted to increase the conversions it made via                directly from the guide and reduced PPC spend as a result, the campaign 


- Ladbrokes -


Branded3 have been working with Ladbrokes for three years across its            conversations surrounding the Premier League whilst generating links back to its sport pages, so Branded 3 created a shareable piece of  quiz had been played over 10k times and been shared more than 500   


 45 annual sourc e guide 2016


CASE STUDIES IN BRIEF


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