FIGARODIGITAL.CO.UK


CASE STUDIES


EMAIL MARKETING


MULTICHANNEL


PPC


Brand:  Agency: 


Buyagift turned to


RedEye to help them ensure that visitors to the website and members of their customer base were sent communications that would encourage repeat purchase. Behavioural emails were set up by RedEye within their marketing automation solution platform, Contour. The emails are triggered by insight devised  and real-time behavioural data.


 


CONVERSIONS


Brand:  Agency: 


By adopting a search strategy that embraced mobile, Remarketing Lists for Search Ads


(RLSA) and Dynamic Search Ads (DSA), iCrossing helped Virgin Experience Days achieve substantial growth over a three-year period. When the opportunity to combine DSA with remarketing techniques arose, the team put this into action delivering a 34 per cent increase in ROI.


 


Brand: Jurys Inn Agency:


Alchemy Worx


The holiday trading period is


relatively quiet for the hotel and travel sector, with the bulk of sales and marketing activity happening pre- and post-holiday. For Jurys


20 annual sourc e guide 2016


Inn, the key challenge when setting their marketing plan for the year was how to boost revenue in the run-up to Christmas without cannibalising revenue from the January sales. Alchemy Worx developed a seasonally-themed newsletter series with


behaviour triggers. The number of conversions increased by 479 per cent, the conversion rate by 241 per cent, and revenue by 413 per cent.


 


479%


Brand:   Agency: IBM 


Georgia Aquarium


wanted to get to know its customers better in order to retain loyal fans, provide consistent value and drive more revenue. Hired as an extension to the


brand’s marketing team, IBM Marketing Cloud ºwere able to identify key personas and primary goals to help them create targeted, mobile- friendly nurture campaigns. The aquarium began using automated programmes, preference centres and reporting to help launch and execute a


pre-visit experience, post-visit follow up and welcome series.


  


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84