


We are now generating more data than we know what to do with. While advertisers and marketers work out how to turn that data into strategies to         “If you just look at the realm of


     storage requirement of that industry is          Marketing teams must work with their IT colleagues to ensure that data security is as much a feature of any  But it’s not just security and storage


      achieve greater insight into customers       


 says Monkhouse. “With more and            they access to carry out their daily        allows us to much more closely track  


                  the oncoming new EU regulations for     have to consider carefully how they  


Ownership and responsibility     


iomart understands that no two            creating a set of ‘cookie cutter’                       a huge team of fully accredited       clients and work with them to create the solution that meets their exact             to deliver what the customer wants.


 advisor to our customers rather than  


    


 


                 


                                                 


    


60 annual sourc e guide 2016


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