Hyde Park Bathrooms and Kitchens | RETAILER PROFILE


go. He was very understanding and was happy to support me in that. And so there I was in 1997 in my mid-20s and I had my own shop. It was just off Hyde Park and that is where the name came from. And the rest is history.” I ask El-Ghazoini what it was like to move from his former 4,000sq ft showroom to smaller premises on Baker Street. The move became necessary when the landlord decided to completely redevelop the site from the ground up.


November 2022 ·


“It was smaller, but better, because


it is on a high street – Baker Street,” explains El-Ghazoini. “It paid dividends because the footfall was much greater with more walk-in clients – with not just people walking past, but also driving past. We have a lot of restaurants in this area and we get so many enquiries out of hours from people saying ‘we are outside the showroom looking in, we love what we see, can we come and see you in the morning?’ “It is very busy in the evenings. We


are only a few blocks from Oxford Street and a lot of people use Baker Street to get from the station to the shops. So our window displays are very important. We have a Häcker kitchen on one side and a Villeroy and Boch bathroom on the other side. We try to keep the showpieces at the front.”


For Hyde Park Bathrooms and Kitchens’ customers, it seems it’s not about the size of the showroom. “What we find,” says El-Ghazoini, “is that


although it is a smaller space, for customers it is about the individual salesperson and the service – and we pride ourselves on first-class service and a full design, supply and install package. The results speak for themselves. Our success rate and turnover is very high and if you look at our reviews on Google and Trustpilot [80% 5-star and 20% 4-star], they are very high. Our customer retention rate is very high and repeat business Is a very large chunk of our turnover.”


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