Bertazzoni | ADVERTISEMENT FEATURE


Bertazzoni


Heritage Series oven and hood


Bertazzoni Professional Series kitchen


passion for food and cooking. Today’s approach continues in the spirit of innovation that has run though six generations. In the luxury segment where we – and our retail partners – operate in, this kind of brand heritage really is a key differential.


Q: What does the Bertazzoni proposition offer independent UK retailers that other brands don’t? A: As well as our 140th anniversary, this year also marks our fifth since the brand launched in the UK and Ireland. There was a clear gap in the UK market for Bertazzoni and the brand has gone from strength-to-strength since its introduction here in 2017. People


and relationships have


been – and always will be – central to our global business and our UK operation is no different. We have listened to our retail partners and consumers and, have not only developed our iconic range cooker


1953 Bertazzoni introduces its first gas


countertop units. Production of gas stoves follows in 1955 and is further perfected in 1958 with the addition of an oven


November 2022 ·


2000 The company introduces the ‘Toyota system’ for


manufacturing which improves speed and efficiency. The brand


Italy’s Emilia Romagna region – home to Bertazzoni for 140 years


offering, but expanded into other product categories to offer a full kitchen solution.


This is all backed up by a consistent brand and commercial policy, direct assistance from a UK division – with support from our Italian HQ, marketing collateral and sales. We


also have a robust


stockholding and availability of product in the UK, which is, of course, a particularly strong message in today’s market.


Q: What are you looking to achieve with the brand, both in the UK market and globally? A: Our aim is simple – for our appliances to be in the most beautiful kitchens in the world. We already export to 60 countries and have a tremendous reputation thanks to our heritage, brand consistency and the continued evolution of our product portfolio. We will continue to focus on growing brand awareness in the UK and to strive to be the brand of


now produces more than 200,000 appliances each year from its factory in Guastalla


2005 The brand launches in America


2010 The brand expands its product portfolio with built-in


ovens and induction cooktops. These are followed later by innovations in refrigeration, dishwashing and ventilation


2017 Bertazzoni launches in the UK and Ireland


37


choice amongst target customers the world over. With an incredible 140 years behind


us, we look forward to the years ahead and the innovations we can bring our retailers and consumers. We can’t wait to see what the next century holds.


For more information about becoming a Bertazzoni retailer contact ukenquiries@bertazzoni.com 01244 987 366


2022 Bertazzoni turns 140, marking the occasion with new innovations across its portfolio


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