PRODUCT FEATURE | Compact bathrooms
Imperial Bathrooms’s new Etoile Verona basin
Big ideas for small spaces
Top tips from James Stevenson, director, Imperial Bathrooms n With the ever-
Hansgrohe’s neat AddStoris soap and tumbler accessories
Over-bath shower by Keuco
in people wanting to renovate their en suite or cloakroom and then leaving full of ideas for their main bathroom. Retailers who showcase innovations in small bathroom design are opening up a world of potential.”
Also agreeing that displaying compact products is crucial to driving sales, Helen Clark, head of marketing at Utopia says: “Creating imaginative, attractively designed compact bathrooms, downstairs WCs and so on within the showroom helps inspire the consumer walking in and showcases the fact that products of all shapes and sizes are available.” Everything seems more generously proportioned in a showroom – from ceiling height to walk-through spaces, so it’s crucial that displays reflect the reality of small-space bathrooms. “We encourage our retailers to display space-saving products, such as inward-opening doors and integrated bathroom solutions within a space-restricted environment in the showroom,” explains Roman CEO David Osborne.
58
The ios freestanding bath from Victoria and Albert
Displaying these according products give
showrooms an edge over online sellers,
to Ben Bryden,
sales and marketing director at Rak Ceramics UK, who says: “Their showroom displays can clearly demonstrate space-saving solutions. Their design expertise is simply not available anywhere else, and as professionals these retailers can advise customers on the best products to make the most of the space”.
Useful tips
There are many tips and tricks for small-space bathrooms that bear repeating, because they
work. An
over-bath shower; modular or fitted furniture; corner cabinets; tall units; sit-on units above the WC or on top of the worktop. A shorter bath can also be a good option. Laufen’s Mottram says it is good to pair a WC and basin from the same range to create a harmonious.
Lighting a small space is important, too. Margaret Talbot, marketing manager at VitrA UK highlights the
Retailers who
showcase innovations in small bathroom design are opening up
a world of potential Steven Jacques, national development manager, for Pelipal at Inspired Room Design
Sento range; she says “It incorporates safe and economical soft LED lighting which enhances the feeling of space in a small room.”
Of course, small doesn’t have to mean plain or ordinary. Adam Mosley, a director at Thomas Crapper, says: “Small, upmarket cloakrooms are a growing market. More people than ever want a cloakroom to impress guests, and a cloakroom with a difference allows customers to express their individuality. The cloakroom
is an opportunity for retailers and designs to stretch their
increasing range of premium products on the market, getting creative with that space has never been easier’. n Selecting appropriately proportioned furniture, and making sure that doors, drawers and shelving can all be opened and accessed. n Create a strong focal point when space is tight, such as with a statement basin stand, brassware, or vanity unit. n Use concealed pipework for brassware and choose wall- mounted consoles or units. n Never underestimate the power of clever mirrors and lighting – they are instrumental in opening up the space.
creativity by showing appropriately- sized displays.” There’s a definite sense of optimism about the market for compact bathroom fittings and furniture. Jon Walker, marketing manager at The Roxor Group says: “The market is booming for compact bathroom items. New-builds and older homes alike are limited in the space they offer, and customers are not willing to compromise storage over style.” And with an increase in urban living, the trend for multiple bathrooms is growing.
Natalie Bird, Roca brand
marketing manager states: “With households wanting en-suites in one or more bedrooms, plus a cloakroom, homes today are far more likely to have a number of smaller bathrooms than a large, single, family bathroom found in older houses.” With
that level of optimism and
support for small-space bathroom products there seems to be every reason for designers and retailers to think big when it comes to smaller spaces.
· November 2022
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88
