Unox Casa | ADVERTISEMENT FEATURE
Unox Casa: quality that has to be experienced
Director Matteo De Lise explains why he wants to work only with selected kitchen studios for the launch of the SuperOven in the UK
Q & A
Q: As a new brand to the UK, why should kitchen retailers consider stocking Unox Casa products? A: We have a long tradition of over 30 years in the professional oven industry. Our SuperOven cannot be compared with any other oven on the market, because it is not a home oven with added professional features, but a fully-fledged professional oven with an iconic Italian design and an easy-to-use digital interface that make it perfectly suited for the refined interiors of the most exclusive homes. Targeting discerning clients with sophisticated taste, SuperOven was designed to deliver the performance of the ovens used in the world’s best restaurants.
Its intuitive and easy-to-use digital panel promises a new era of home cooking thanks to the pre-programmed
functions
that
make types of cooking not found in traditional ovens possible, such as grilling, frying, vacuum cooking, smoking and dehydrating.
It sets a new benchmark in ultra- high spec ovens and enhances customer experience with its exclusive Cook Like a Chef digital platform, offering a dedicated 24/7 on-demand support from professional chefs.
Q: What makes your products particularly suited to being sold through kitchen studios? A: SuperOven is an exclusive, high- end product that requires a selective
A retailer’s view…
Graham Robinson, showroom and design manager, Halcyon
Interiors, Wigmore Street When we first heard about the SuperOven, it sparked interest because it’s something completely different for the domestic kitchen. Then, after further investigation, we felt it was a must to have in the showroom and to be part of the Unox Casa launch.
November 2022 ·
SuperOven is a fully-fledged professional oven for the home
distribution system in order to preserve the image and prestige of the brand.
This is why it cannot be sold anywhere,
but only in selected
kitchen studios of the highest level of quality that fully understand the philosophy, uniqueness and excel- lence behind the Unox Casa brand. We will select only those retailers who are
products on their digital and print channels,
organise drive sales. able to display our
SuperOven in an inspiring setting that makes its unique features and design stand out.
Q: What support will be made available to your kitchen studio partners in the UK? A: Kitchen studio partners in the UK will enjoy the support of a well- established subsidiary, Unox UK, based in Surrey, as well as a dedicated Unox Casa business development manager. Unox Casa guarantees guidance in the pre-sales process, assistance during installation and an unmatched after-sales on-site response service
within 24 hours
throughout the UK. On top of this, marketing support is also provided to help retailers promote the
Q: Can you offer kitchen studios good product availability and lead times? A: All of the ovens’ component parts are designed and manufactured in Italy, allowing Unox Casa to maintain its high-quality standards and keep full control of production lead times. In the 90s, while most of the companies outsourced and relocated their production activities, Unox chose to invest in the area to create a local industrial system. Unox is now a group of companies located a few kilometres from the Padua headquarters: Metex (steel sheets), Velex (electronics), Mabix (plastics), Detix (detergents) and Esse3 (trays). Insourcing has made our production system resilient, making us more than ready to face the difficult current context and guarantee delivery to the UK within 10 to 12 weeks.
Q: Unox Casa is different from many competitors, what advice
events and so
do you have for retailers to help drive sales? A: Technology can be described but quality must be experienced, meaning that the SuperOven’s uniqueness can be fully appreciated only when the oven is up and running. To do so, we help retailers demonstrate all
its hi-tech features
through the organisation of exclusive events in their own showroom – the SuperOven Experiences: immersive culinary experiences focusing on haute cuisine, Italian design and cutting-edge food technology provided by Unox Casa chefs that prepare delicious dishes with the help of the oven, while describing its features to a selected audience of architects, interior designers and potential high-end clients.
To find out more about Unox Casa please email
info@unoxcasa.co.uk
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