ADVERTISEMENT FEATURE | Bertazzoni
Maurizio Severgnini, MD Bertazzoni UK and Ireland
BERTAZZONI CELEBRATES 140 YEARS WITH EYES FIXED ON THE FUTURE
Premium Italian appliance specialist, Bertazzoni, is celebrating 140 years in business this year. Maurizio Severgnini, managing director, UK and Ireland, explains how retailers can benefit from the brand’s strong heritage
1882
Bertazzoni is founded in Guastalla, Italy, by Francesco Bertazzoni and his son Antonio (pictured)
1907 Early Bertazzoni stoves were hand-built – no two stoves were ever the same
With an incredible 140 years behind us, we look forward to the years ahead and the innovations we can bring our retailers and consumers
Q & A
Q: Congratulations, 140-years is a huge
milestone. In such a
competitive, global playing field, what do you put that success down to? A: We are incredibly proud of the Bertazzoni brand and how it has grown over the last 140 years. The business is steeped in tradition and ethics passed down through generations. Our entire operation is based on three core values – family, food and engineering. In addition to that we pride ourselves on offering excellent customer service, not only to the end consumer, but our retail partners too.
As an Italian company, food, and the joy of cooking, is at the heart of our product innovation. Our engineers are constantly looking at new ways to enhance not only the style of the appliance but the performance and user experience.
Q: How are you marking such a big anniversary? A: To mark this landmark year, we’re really excited to launch a host of new innovations across our cooking, cooling and dishwashing categories, including new additions to our Professional, Master and Heritage Series of range cookers. Each one benefits from stylish Italian design, a choice of finishes, new enhanced controls and state-of-the-art technology, as well as updated features which increase usability.
Q: How can retailers use this milestone awareness
to help during
build brand in-store
conversations and, ultimately, to boost sales? A: Bertazzoni is the longest established family-owned household appliance company in the world. We’ve built our reputation on considered design, first-class engineering and a deep-rooted
1909 Antonio Bertazzoni and sons build the first factory near the Guastalla railway station
1930 As stove performance is improved,
products are styled for
1920 The beginning of mass production using techniques learned from the motor industry. Production reaches 80,000 units in the interwar years
36
the kitchen and the brand is marketed direct to
consumers · November 2022
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