SUPPLIER PROFILE | Moores Furniture Group
Timeline
Moores employs a total of 570 people
Board storage area
many as 300 properties, then they have the new-builds. “Typically working with the same clients,” explains Barrett, “where they are investing in providing new affordable housing and so they get consistency across their stock.” Moores has continued to invest in production and now has a machine that makes its own cardboard packaging, as well as new spray booths, ovens and polishing lines. It invested £2 million in a new biomass boiler in 2020, which burns all the offcuts and waste. Barrett says: “It made us more efficient and meant we can sell energy back to the grid. It saves us something like £500,000 a year.”
It is also refreshing its vehicles fleet
with the delivery of 25 new vehicles, which will increase the fleet size by 15%. “A lot of this investment is part of our robust sustainability strategy, where the overriding objective is for us to be carbon neutral by 2025.” Moores is also very proud of its collaboration with well-known Michelin- starred chef Michel Roux Jnr for its Roux range of kitchens. Barrett
explains how this
collaboration started: “Its goes back to 2016. We wanted to have a premium offering that resonated with people and had a message behind it. We saw the opportunity to partner with a professional chef and engaged with Michel Roux Jnr and he really got on board with it. We combined our knowledge and expertise in kitchen furniture with Michel’s knowledge and expertise in what makes a kitchen really usable. And we’re really proud of that relationship.
We believe you get the most out of a relationship if you share similar values and have mutual goals and are prepared to invest in each other and work together
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“People often talk about kitchens with that Germanic feel of quality and it was showing that we can deliver that level of quality and specification but manufactured here in the UK. We called it affordable luxury. And with British lead times and British attention to detail such as oak inserts in the drawers and the electronic servo drive for the up-and-over cupboard doors. That launched in 2017. We targeted it towards premium house-building, so you’ll see it in select developments of executive
houses Homebase
Roux is also in selected Homebase stores, of course, and Moores has a long-standing relationship with the retailer, selling through its 140 stores. “We have dealt with Homebase for many years,” says Barrett. “We currently work with them on kitchens, which we supply rigid-assembled. We started with them on kitchens in around 2017. Prior to that, for a number of years we were supplying flat-pack bathroom cabinets to them for their Schreiber and Hygena brands. We had a really good relationship with them on bathrooms and we were growing the business together year on year.
“When they went through their change of ownership and Wesfarmers/ Bunnings came across, bathroom showrooms became less of a priority, but it opened the door for us on kitchens, which was a great opportunity. We worked in collaboration with the Bunnings team to change their strategy on kitchens and that has evolved into a really close partnership with Homebase.”
Barrett confirms that bathrooms are not a core focus for Moores now. “We
where they are
looking for something that really differentiates them.”
1947 – George Moore uses £45 he has saved up to start his own joinery business in a second- hand hen hut in Bingley 1960 – Moores relocates to larger premises at Thorp Arch trading estate in Wetherby. The site was a former royal ordnance factory 1969 – Starts supplying kitchens for public sector and affordable housing associations 1979 – Launches first range into private-sector, house-building market 1990 – Moores expands into the retail market with Homebase 1996 – Moores becomes part of Masco Corporation 2001 – Starts producing Shades Bathroom range for Masco 2011 – Launches own Shades Modular bathroom furniture plus ReAction and Four Seasons kitchen ranges 2014 – Launches Definitive kitchen range 2015 – Launches Prima and Affinity range for social housing 2017 – Roux Kitchens launched 2017 – Moores Furniture Group leads a management buyout backed by Hilco Capital 2019 – Moores wins Turn Around of the Year Award at TRI awards
haven’t forgotten bathrooms. We’ve got expertise in that area and we will always retain that. We just took the decision that kitchens were where we were going to invest our energy.” So what’s next for Moores? “Well, strategically we know where we want to go in terms of our growth plans for the next few years,” says Barrett. “We will continue to focus on our core markets, growing share within those existing customer bases and leveraging those partnerships, as well as looking to acquire new customers along the way. We want to keep evolving our product offering. “We have some management changes happening over the next few months. Steve Parkin has been CEO and chairman for coming up to eight years in April and is going to move into a chairman’s role and step away from his day-to-day CEO responsibilities, and I am going to step into that space, which is really exciting personally.” Barrett adds: “It is a great opportunity and I am very proud to be supported by the management team and the investors. It is great that Steve is going to stay with us as chairman as he has been so integral to the journey the company has been on. He led the strategy development that we did back in 2016 and the MBO and has been a constant source of pushing and challenging us all to be better.”
· November 2022
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