RETAILER PROFILE | Bold Kitchens
‘We won’t let customers down’
Matt Turton started Bold Kitchens in South Hiendley five years ago and based it on giving people what they want. Simon King finds out more
M 37 years’
att Turton went into kitchen retailing with his eyes open. He has experience
in the
industry and knows which way is up, having previously been the northern business manager for The Kitchen Bathroom Buying Group (KBBG) and before that a national account manager for appliance brand Whirlpool. Although after five years’ trading, he gets a lot of customers through word of mouth, he says he also picks up a lot of business as a result of some kitchen studios apparently not wanting to give people what they want.
70
A basic principle underlying his business is, as he tells kbbreview: “I won’t let customers down.” In fact, to help him deliver on that promise he decided to deal with the fewest number of companies possible. “I find it incredible that we’ll order something weeks and weeks in advance, yet it doesn’t arrive in the expected window. So in some circumstances, I’ll order it online so I can get it, and take the hit. I took a hit of about £30 on a tap, but in the grand scheme of things it’s not a huge amount, but you shouldn’t have to do it. What I don’t want to say to customers is that for the kitchen they
ordered 12 weeks ago, the taps haven’t turned up.”
When it comes to brands for the 1,000sq ft showroom, Turton chose three furniture
manufacturers –
Ballerina, Nobilia and Symphony. He first encountered Nobilia when he was working for Der Kreis – the owner of the KBBG – and he visited the factory in Germany. It was at that time that his wife Tracey first suggested that they should think about starting their own business. Symphony, which is just four miles from Bold Kitchens, is the retailer’s newest furniture supplier and Turton says
that he visited Symphony’s
marketing suite numerous times when he was at Electrolux.
“I know Symphony is a good product and I want the business to partner with companies that have a similar outlook to me. I want to provide a good service, get a good reputation and do a decent kitchen for customers.
• February 2024
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
