Shower toilets | PRODUCT FEATURE


The Neorest WX2 integrated shower toilet from Toto has self-cleaning functions, a sensor-controlled lid and heated seat


TOILET TRAINING


Shower toilets are a growing market in the UK as more customers are attracted to their hygiene and eco-conscious plus points. Lara Sargent looks at how retailers can sell the benefits and why they need to demonstrate them


according to recent figures. In a household of three or four, that equates to more than one roll every day. For the UK population alone, the number of trees needed yearly for our toilet paper usage is a whopping 5.7 million. That’s a lot of toilet paper and a lot of trees.


O Our toilet habits it seems come at a


huge environmental cost – both in terms of devastating deforestation and the hefty water consumption required to make the pulp. It’s one of the reasons – along with the more obvious


February 2024 •


n average, each person in the UK uses 127 rolls of toilet paper every year,


hygiene and comfort benefits – why shower toilets are a steadily growing market for the UK customer. “The UK is experiencing a noticeable increase in the demand for shower toilets,” says Hanna Madziar, designer at CP Hart. “This trend is driven by a growing desire for luxurious bathroom design and a focus on hygiene and comfort. Many clients have been introduced to shower toilets during their


travels to Asian


manager at Roca, agrees: “The market for shower toilets is steadily expanding beyond the early adopter stage. This can be attributed to increasing aware- ness among consumers, as well as the availability


of a wider range of


products at various price points and styles. Furthermore, installers are gaining more knowledge and exper - tise in handling shower toilet installations,


which and Arabic


countries, particularly in hotels. They appreciate the functionality, cleanli- ness, and comfort of these toilets and consequently plan to upgrade their bathrooms at home.


Natalie Bird, brand marketing in consumer confidence.”


Shower toilets – or bidet toilets – are multifunctional bathroom products that allow users to wash and clean with water instead of using toilet paper. They are modern, hygienic and comfor table, say the manu fac-


turn boosts


The UK is experiencing a noticeable increase in the demand for shower toilets. This trend is driven by a growing desire for luxurious bathroom design and a focus on hygiene and comfort


„


Hanna Madziar, designer, CP Hart


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