PRODUCT FEATURE | Shower toilets
Hart. “They are certainly an investment piece created to stand the test of time in any modern-day bathroom.” App connectivity and personalisation is important in our digitally connected world too, making shower toilets a sought-after modern bathroom essential – and an attractive sales reward the retailer can tap into. “The ability to personalise the cleansing experience through a smartphone app adds a further layer of convenience,” says Grohe’s Ugbaja, “allowing users to select and save their preferred settings, creating a seamless and technologically advanced bath- room experience.”
Affordable But that’s not to say that shower toilets are exclusively designed for the luxury market and the leading brands are keen to stress that there are products for a range of price points.
“While there are indeed high-end options available, there are also more affordable alternatives that offer the fundamental features of a shower toilet without the added luxuries such as heated seats,” says Roca’s Bird. Duravit is clear that all its models sell well “whether you want basic washing
requirements or the full
technology experience” – from the uncomplicated SensoWash Slim to the premier SensoWash Starck F with sensor flushing, odour extraction, automatic seat opening, and app based functionality.
Retrofit options like Grohe’s bidet seat that can be added to existing toilets “opens up the smart toilet market and makes the benefits of smart toileting more accessible to those with smaller budgets or more difficult bathrooms where a complex system is unsuitable”, says Ugbaja at Grohe. The versatility of shower toilets also extends to room size too – and these two-in-one products
are a
space-saving asset for every bathroom, big or small.
“Shower toilets are an option
excellent for smaller
bathrooms as they offer more compact, space- saving designs with their
sleek and
modern forms making
them a good fit for most
interior styles,” adds Madziar at CP Hart.
So how should retailers introduce the consumer to the benefits of the shower toilet? And how can they best demonstrate these in the showroom? Installing a working display in the showroom to physically demonstrate how shower toilets work is key say the brands – along with point of sale.
60 and benefits.
“Professional installation, robust customer support, staying informed about industry trends, and compliance with regulatory standards are crucial for success in this dynamic market.” It certainly appears to be a good time for KBB retailers to think about taking the plunge into the shower toilet market.
• February 2024
“This hands-on experience can help alleviate any doubts or concerns that customers may have and provide them with the confidence to make an informed purchasing decision,” declares Roca’s Bird.
Shower toilets help households cut back on their use of toilet paper by roughly 75%. This has other sustainable implications too
Sam Cooke, head of independent bathroom retail, VitrA
“Having a range of differently priced shower toilets on display, as well as knowledgeable staff on hand who are well-versed in their benefits, will also encourage more customers to realise that shower toilets are for anyone and everyone,”
says
VitrA’s Cooke. Grohe’s Ugbaja has the final word: “Retailers venturing into the shower toilet market should prioritise
knowledge,
product offer
a diverse range of options, and educate customers about the features
Vitra’s V-Care Prime has smart controls, a heated seat and night light
The Sensia Arena smart shower toilet from Grohe has app connectivity and odour absorption
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