INTERVIEW 21 Juan We are creating
new concepts around sensoriality and chassis structures. Creating an experience and offering new sensoriality are always extremely important for the market. These are some of the key elements we are working on.
In terms of new actives
we are working, we are looking to tackle the key challenges of naturality, and the replacement of synthetics that can be a little bit controversial with natural solutions.
Gonzalez Global consumer insights manager (active ingredients), Evonik
We are entering into the longevity narrative with a new ceramide, Sphinox Vively, a multifunctional that is anti- inflammatory. We have very nice efficacy testing that compares Sphinox Vively to retinol. It is a totally new and
different way to work with ceramides that reinforce the skin barrier while having retinol-like
Nadine
Neureiter Head of market communications, Evonik
We have a new branding for the beauty and personal care section of Evonik. We would like to underline our strategic positioning as a sustainable solutions provider. The idea was to create a
fantasy-like world as a threshold between dream and reality to underline the fact that Evonik
can make anything possible for the customer. The idea is to differentiate
from our competitors, and also to differentiate from our own past; to be modern, to be emotional-driven, to be more customer-oriented.
possibilities. We also have a delivery
system [X50 CellEssence] that has a main focus on mitochondria health to support longevity claims. It is designed to address the longevity and functionality of skin cells by aiding the removal of damaged mitochondria.
Sandra
Caterino Head of marketing, Innosya
There are a few things we are doing – that do not necessarily mean they will be launched next year – in relation to our investigations into skin care. Our actives are tested in vitro and clinically. Our goal is to launch products that are really backed by science and are transparent for our customers and consumers. In the area of skin care,
we are looking at things like
personalization - finding the specific claims and needs for certain kinds of consumers. We’ll be looking at adjacent
segments like sun care, hair care and other applications in the beauty area. Inside-out beauty is also a very popular and growing trend, so we’ll have a look at that too.
Bouchez Global product manager (cosmetic ingredients), Symrise
Héloïse
global product manager (cosmetic ingredients), Symrise
Longevity is not just about the visible signs of ageing; we also want to act on the root causes of ageing. That’s why our active ingredients act on the three families of the hallmarks of ageing [primary, antagonistic, and integrative]. Our new ingredient, Cellexora MD, is
an exosome that comes from upcycled organic apples from Italy. We see a lot of exosomes on the market, but this is a true exosome. Unlike exosome-inspired products,
Cellexora MD provides actual vesicles for cellular communication. This ingredient feeds into the longevity trend.
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