NEWS


BASF unveils hybrid formulation concept at Cosmet’Agora


BASF took the wraps off a new formulation concept that focuses on exceptional sensory experiences and cross-category developments at the Cosmet’Agora trade show in Paris. The concept highlights hybrid,


cross-category solutions and unique sensory experiences that resonate with consumer demands. It features formulations for


longevity skincare, care-infused hair care and bodywash, eco-conscious UV protection - assessed with BASF’s EcoSun Pass technology - and healthy glow make-up. Supported by innovative


technologies and responsible ingredient choices, these formulations combine effective and preventive solutions with extraordinary textures. “Understanding how people


live, behave, interact, and express themselves inspires new beauty trends and shapes innovative products and routines,” said Dr Valérie Pian-Parison, Senior Marketing Manager France. “Our new concept illustrates


how cosmetic products can help the skin recover from environmental stresses, how beauty rituals can reconnect people with nature, and how textures influence our emotions and the perception of a product’s performance.” The German firm also highlighted


Aloversil, a cosmetic ingredient with potent natural peptides designed to support the appearance of denser hair in men experiencing visible signs of shedding. The new ingredient helps maintain


a healthy scalp environment, which is key for visibly stronger, fuller, and more resilient hair. In a randomized, double-blinded,


and placebo-controlled clinical study involving 60 men, daily application of a leave-in hair serum containing Aloversil for four months improved the look of hair coverage and density. These results were confirmed by


instrumental assessments. In vitro studies show that Aloversil supports the body’s own cellular communication and natural micro- vascularization, both of which are associated with nourishing healthy hair follicles and improving the hair’s appearance.


www.personalcaremagazine.com Aloversil is made from the


seedcake of sea buckthorn (Hippophae rhamnoides), a byproduct of juice and oil production, and is 100% natural origin according to ISO 16128. In addition, BASF showcased


Dehyquart S18, a cationic conditioning agent intended for use in hair care formulations, especially conditioners, hair masks, and hair treatments. Performance tests have shown that Dehyquart S18 enhances both


wet and dry combability by forming a smooth film on the hair surface under acidic pH conditions. It also improves suppleness even


at low dosages and provides reliable frizz protection in high humidity.


It is readily biodegradable (based


on OECD standards) and has a renewable carbon content (RCC) of 78%. This makes it an effective, naturally derived alternative to persistent quaternary ammonium compounds (quats) that are traditionally used to achieve conditioning results in hair care products. It is also suitable for formulations


with silicone alternatives, as well as for vegan and cruelty-free formulation concepts.


A new generation of clean, plant-based colorants for personal care


Meeting consumer demand for safer, sustainable beauty


CaribTone Natural Dyes


Premium plant-based dyes for personal care applications. Designed for versatility, these vivid colors not only enhance formulations with rich, expressive shades but also bring a stylish edge to modern formulations


CaribNat Progressive Dyes


High-performing natural alternatives to synthetic hair dyes. These natural colors are based on ligand-binded concentrated dye extracts from purified plant chromophores. This unique technology allows for easy to use to shampoo formulas in gradual, natural-looking shades from the first application.


WWW.CARIBNATURALPRODUCTS.COM INFO@CARIBNATURALPRODUCTS.COM


February 2026 PERSONAL CARE MAGAZINE


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