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Insight PERU MARKET


New market growth through a cost effective proposition


In order to obtain a clearer picture of the market we talked to one of the main players in the Peru gaming market, DR Gaming Technology


Five years ago, Alex Stiglich, Managing Director of DRGT for Latin America & the Caribbean, together with CEO Jurgen De Munck and CTO Michiel Van Dam, began operations in Peru. After just five years on the market, DRGT now has more than 12,000 connected machines throughout Latin America and the Caribbean. Today DRGT is one of the most well known and and trusted names for systems in Peru.


DRGT has regional offices in many countries including Peru. Could you tell us more about your Peruvian office? Why was the decision made to open the office and how has a local presence helped you offer better service to your customers in the region?


DRGT has offices in Belgium, Austria, South Africa, Australia, Malta and in the near future Mexico. Te Peruvian office is celebrating the fifth anniversary of operations this year. We started the company with less than five employees and now we have more than 30. Tis office manages sales, support and operation for the region of Latin America and the Caribbean.


It all started in the 2011. DRGT came to the Peruvian Gaming Show in the midst of talks that the market was going to be regulated. With 80,000 machines in around 600 casinos, Peru was a really interesting market for the company. Te office was opened a year later and is the Latam headquarters for all operations in the region, providing service and support for more than 12,000 machines.


P96 NEWSWIRE / INTERACTIVE / 247.COM


How do your integrated casino management solutions help your customers in Peru and the region?


Our system was created to be completely scalable to work in a small site with 1 machines all the way up to the largest casinos, making it a great solution for any operator in the region. Also our system is modular so the casino can choose which functionality they want to give their customer and as their demand changes it is easy to upgrade to new features. But most importantly our systems aren't reliant on a server and can work without the need of the server being online.


All these benefits makes DRGT a far more cost effective proposition, requiring less ongoing support, and the system can be installed in a mater of hours anywhere.


We have accounting, ticketing, cashless, player tracking, jackpots, bonusing and tournaments modules, all of these features, unitise our cutting edge wide area technology allowing companies to link multiple locations Also as there is no requirement to have a DRGT server on site , the sever can be centralised, with everything running through the internet to a server located in the main office of the customer.


With this functionality it is not only casinos that are interested in our solution, but also companies that supply machines for participation or rental, who use our system to


monitor the machine performance, wherever they are located.


With the DRGT system they know in real time the performance of their machine even controlling them remotely and in case of a lack of payment they could even lock them.


In our experience, Peru is one of the toughest markets to compete in, but with our Jackpots, Bonusing and Player Tracking system the casino is able to give something extra to the player which other casinos don’t offer. For example, the operator is able to completely personalise the promotion and target players they should be rewarding, with rewards the player actually wants.


Over the five years since the office was opened, the customers in Peru know what our solutions can do for them. Tey see our systems installed in venues and are contacting us with increasing regularity to talk about switching. Another great factor is reliability; customers love the stablity of product, and problems do arise, our 24/7 support team is always able to fix problems straight away, so the casinos don’t waste time and assets trying to fix issues themselves, or suffer the cost of machine down time. Tis is why the DRGT System is one of the best options for the market.


What about your most recent products? How they have fared so far in Peru. What inroads you have made into the Peruvian market?


We started last this year commercialising the


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