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Reports ITALY MARKET REPORT


Poker has been on the decline despite it being the most dominant online game back in 2012, accounting for half of online revenue. But it saw a 15 per cent drop in 2016 in cash game stakes and tournament spending was down by 1.5 per cent. Tere are plans afoot of sharing online poker liquidity with other European regulated markets which could see this


regulations which blacklist or inhibit some 6,000 dot com websites whilst leading international suppliers also deny their services to unregulated operators. Player spending on illegal sites is now decreasing and spending on legal online sites is increasing. Tere are currently 84 operators active in the online market.


Te government takes around €247m in taxes (2016) although the government is due to increase taxes on gambling winnings above €500 from six per cent which it stands at now to 10 per cent. Lottery winnings will see an increase on all winnings from six per cent to eight per cent.


Meanwhile poker has been on the decline despite it being the most dominant online game back in 2012 accounting for half of online revenue. But it saw a 15 per cent drop in 2016 in cash game stakes and tournament spending was down by 1.5 per cent. Tere are plans afoot of sharing online poker liquidity with other European regulated markets which could see this sector boosted.


LOTTERIES Lottomatica is one of the largest lottery


operators worldwide and also the market leader in the Italian gaming industry and a subsidiary of IGT.


Te company also operates instant lotteries (scratchcards), NewSlots, VLTs, sports betting and online interactive games via lottomatica.it and totosi.it.


Since 1993 the company has run its lottery online ‘Lotto’ and since 2004 has also had the concession for instant and traditional lotteries. It distributes its games and services through one of the most extensive real-time, online networks in Europe and has a network of 34,000 lottery terminals and 64,000 points of sale.


In 2016 Lottomatica was awarded the concession to operate the lotto game for another nine years at a cost of around €770m.


P68 NEWSWIRE / INTERACTIVE / 247.COM


Te online portfolio includes Lotto and €10 Lotto, Scratch and Win, betting, poker, casino and bingo games, skill games, fantasy sport and Totocalcio and Tris.


Te sports betting sector has a network of 1,500 sales outlets and online sales is via lottomatica.it under the Better brand which offers TotoGol, Big Match, football betting and horse racing bets.


Totosi is the brand for horse race betting and sports betting which since 2008 has been part of the Lottomatica group and bets can be made online or via a telephone service.


Te company also operates VLT games and NewSlots. Te company provides VLTs under the brand of BetterSlot which provides games from Spielo, Novomatic and Inspired. Revenue for Gtech in 2015 from Italy’s lottery and gaming concessions amounted to €1.4bn. Italian revenues reached $449m in the fourth quarter of 2015 whilst total Lotto wagers for this quarter were €2.14bn, a 15 per cent growth on the same period the previous year. Instant ticket wagers were €2.28bn whilst sports betting wagers increased by six per cent on growth in live wagers.


CASINOS Italy has four landbased casinos. Te sector has


been suffering losses since 2005 of amounting to €300m due to pressure from the other gaming sectors particularly Comma 6 games and VLTs plus competition from bordering Maltese, Slovenian and Swiss casinos.


Italy is subdivided into 20 regions – Abruzzo, Aosta Valley, Abulia (Bari), Basilicata (Potenza), Calabria (Catanzaro), Campania (Naples), Emilia-Romagna (Bologna), Friuli-Venezia Giula (Trieste), Latium (Rome), Liguria (Genova), Lombarda (Milan), Marche (Ancona), Molise (Campobasso), Piedmont (Turín), Sardinia, Sicily, Trentino-South Tyrol, Tuscany, Umbria and Veneto (Venice).


Only five of these regions – Aosta Valley, Friuli- Venezia Giulia, Sardinia, Sicily and


Trentino-South Tyrol have a special autonomous status which enables them to enact legislation on some of their specific local matters.


Te Italian Penal Code generally forbids gambling, however, three ad hoc provisions authorised the opening of SanRemo, Campione and Venice followed by a regional authorisation for Saint Vincent. And so the Italian casino market remains small with only four licensed casinos.


Te casinos come under the control of the Ministry of Interior and run by the local authorities in which they are located. Players must be 18 to gamble. In 2015 there were around 2,210,000 visitors to the casinos compared to 2,340,000 back in 2013.


Revenues (GGR and Tips) amounted to €331m in 2015 down from €338m in 2013. However it was a slight increase on 2014 figures and is the first time in seven years the sector has seen a growth rather than a decline.


Latest figures in February 2017 showed that Casino di Campione GGR was up 11.8 per cent on the previous year to €6.86m.


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