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“Having been with the business long before it became SG Gaming, my roles have historically been quite hands on and operational, which allows me to have a good appreciation of all aspects of what we do, but also those areas where we might need to spend a little more effort and focus. This insight to the business and the industry will be invaluable as we look to fulfilling an ambitious long- term strategy for UK gaming, including growing our successful partnerships with existing partners and hopefully establishing new ones as we progress.”


exactly what we should be and something useful can arise that works for everyone. As an industry on the whole, it would be advantageous if all of the big manufacturers, developers, and retailers took a joined up approach to create a unified movement to help tackle some of the bigger issues affecting the industry – whether it be taxation, regulation, or responsible gambling. Tis way we can ensure that learnings, experience, and insight is shared and that collectively we can really make a difference when it comes to shaping policy and key issues affecting our industry going forward.”


As an experienced hand, Horne strikes the balance of an approachable mentor but also one who inspires and motivates to get the best out of all those he works alongside. A lifelong Liverpool fan, Horne is a big admirer of the management style of current reds manager Jürgen Klopp, of whom there is a framed picture hanging in his office. “He’s obviously a great leader, but more importantly, look at what he’s done to the morale and work ethic of the team – everybody now plays with a smile on their face and enjoys their football, which is (generally!) reflected in their results and current league position. I think he’s a great role model and I would love to bring some of his ethos and dynamism to my role here.


“Having been with the business long before it became SG Gaming, my roles have historically been quite hands on and operational, which allows me to have a good appreciation of all aspects of what we do, but also those areas where we might need to spend a little more effort and focus. Tis insight to the business and the industry will be invaluable as we look to fulfilling an ambitious long-term strategy for UK gaming, including growing our successful partnerships with existing partners and hopefully establishing new ones as we progress.


“Key to this is having a good team of people who will P48 NEWSWIRE / INTERACTIVE / 247.COM


be able to help us deliver our plans. Te executive team and I understand the importance of having great staff, and we are privileged to have a pool of highly talented people here so we are currently rolling out new initiatives across the whole business to support, nurture, and develop our employees’ skill sets.


“We kicked this off in autumn last year when the 13 members of the executive team assembled in rural Wales for a weekend of team building and training which culminated in us all scaling Mount Snowdon together. It was like nothing we’ve ever done as a team before and was both exhilarating and a great way to bond in a unique environment, with everybody valuing the experience and learnings. Activities and training like this will definitely be a bigger focus for everyone next year.”


And while the business division continues to progress under Horne’s leadership, his weekends and spare time are spent watching the reds, along with the ongoing challenge of improving his golf handicap. “I’ve always been a big sports fan, both as a player and spectator, and I’ve been lucky enough to attend some major events all over the world. If I wasn’t leading SG Gaming, I think I’d like to have become a sports journalist or similar – I think it’s probably one of those dream jobs where you get paid to watch, write about, and constantly immerse yourself in something you genuinely love.”


Having just reached his full-year anniversary this April, it’s clear that the last 12 months have been both challenging and eventful but Horne has relished and enjoyed the step up. “I’m lucky that I do a job I love and am surrounded by great people, which has ultimately made for a smoother transition than I probably expected. I’m still learning new things each day, but I’m looking forward to the next 12 months and beyond and hopefully conquering some more mountains along the way.”


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