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Reports PERU MARKET REPORT


In June 2016 after Dreams and South African Sun International merged forming Sun Dreams the company announced that it would invest US$250m in the Peruvian market. Peru was seen as a key market for the new company once it had merged. According to a company statement the money will be used to improve its operations in Peru and be used to invest in a new Las Vegas style casino in capital Lima.


Other operators looking to become involved include Enjoy. In June 2015 the Chile-based operator said that it would open four casinos in the near future with one of them being developed in Punta Sal in Peru.


Meanwhile in March 2015 the Hard Rock Casino brand announced that it could soon open its first casino in Peru. Already in its advanced planning stages the director of Hard Rock Café Lima, Alberto Araujo, said that the company hopes to open the first Hard Rock Casino following the opening of a second local Hard Rock restaurant in Lima.


P88 NEWSWIRE / INTERACTIVE / 247.COM


Te only law which specifically relates to sports betting dates back to 1942 in Peru’s Civil Code which grants the private sector the right to enter the market as long as the company adheres to Peru’s Civil code and adheres to the terms of their licence as granted to them by the municipal government. HORSE RACING


Horse racing is regulated by the provincial municipalities and have a long history in Peru but attendance is now in decline. Tere are two racetracks in Peru. Te Hipodromo de Porongoche was located in the city of Arequipa in the far south of the country. It was first opened in 1929 and changed location to make way for a shopping mall in 2008 with the money used to pay off the debts which the track had accumulated over several years. Te new track the Hipódromo Arequipa opened in 2009 in Cerro Colorado but has been plagued by a number of administrative problems. Te other larger track, the Hipódromo de Monterrico, is located in capital, Lima. Horse racing though is still quite popular off track and there are around a hundred off track betting shops nationwide known as “telepódromos” which are run by the Jockey Club del Peru. Around 85 per cent of bets are made via the off track betting shops. In addition Monterrico Televisión, a cable television station, broadcasts races live from the


LAND BASED SPORTS BETTING


Sports betting centres are permitted via municipal licence and there is no specific authority that regulates them. Te only law which specifically relates to sports betting dates back to 1942 in Peru’s Civil Code which grants the private sector the right to enter the market as long as the company adheres to Peru’s Civil code and adheres to the terms of their licence as granted to them by the municipal government. Apart from off track horse race betting shops there are a small number of other sports betting locations in Peru such as those run by Costa Rica International Sports (BetCris) .


In all there are ten BetCris sports betting outlets which either take the form of stands located in supermarket forecourts and in shopping centres or as small stand alone sports betting shops. However there is one BetCris sports betting


track in the capital. Players can also register to bet via the telepodromo.com website..


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