search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Insight SG GAMING UK Phil Horne Interview


successful in 2016 and exciting games like Jewel in the Crown, Black Knight® Community, Giant’s Gold® and Legend of the Pharaohs™ which were launched in the first quarter of 2017, will follow on from their success.


“As we expand our library of player-popular content, our advanced server-based platform, developed in partnership with Videobet, continues to provide innovative solutions across all gaming sectors, offering our customers a range of sophisticated reporting, promotion, and player-tracking functions. We’ll continue to invest and focus on technology evolution to benefit both our customers and the end consumers with the best playing experience.”


While Horne will continue to build and grow partnerships with existing customers, 2017 will also see SG Gaming expand its offer within the UK casino market. Te business currently has a limited presence in land-based casinos; however, February saw the launch of a new cabinet and for the first time, B1 content created specifically for the UK casino market with a £10,000 jackpot.


“We have been developing an array of products, including our new state-of-the-art Riviera cabinet which has been rolled out across selected Grosvenor Casino sites as well as Aspers’ flagship casino in Westfield Stratford City. Te new cabinet features LED lighting, a high gloss HS screen, and the interactive Vdeck button panel operating on a server-based Gaming platform, integrated into Videobet with a casino platform. Tis will offer access to our vast content library, all developed specially for B1 category gaming.”


“Alongside our new proposition, we are also taking over the management and maintenance of Bally and Shuffle Master® cabinets and terminal systems in all land-based casino outlets across the UK. Our existing team of skilled engineers have been undergoing training ahead of the changeover, meaning that we can now provide unrivalled support to our entire customer base in our core sectors. It’s an exciting time for us, and we are looking forward to the start of a prosperous new venture in this area.”


channel content solutions across the raft of fantastic SG-owned brands. With leading brands including Bally®, Barcrest™, and WMS® amongst others, the in-house content development team in Manchester are integral in the creation of SG Gaming’s most successful titles.


With increasing demand for an omni-channel offering and bespoke solutions, Horne is keen to ensure that SG continue to lead the way in developing digital content. “It’s imperative that we provide the best one-stop-shop solution for all of our customers that encompasses state-of- the-art hardware, player popular content,


advanced server-based technology, and business intelligence tools which help operators manage all aspects of their gaming solution.


“As omni-channel gaming offers players a wider choice of options and multiple touchpoints, it is important we are able to support this with cutting-edge technology solutions at the forefront of gaming innovation. Our talented team at SG Interactive is developing more and more content for an omni-channel user experience, under some of the biggest and most successful titles and franchises. Games including Hercules High and Mighty, Rainbow Riches Reels of Gold, and Africa Untamed were


In a career spanning three decades, Horne has witnessed significant changes in the gaming industry, including a greater focus on responsible gambling and player support. “Tis is an area which I’ve always been close to, working alongside key industry bodies to help work on an overall solution. At SG Gaming we’ve taken the lead in putting responsible gambling measures in place, and we have the capability to include these measures in our machines across all sectors, not just LBO – this is obviously an area we will continue to develop and lead on.


“If all of the right people are working together, we can get to a point where we are all doing


NEWSWIRE / INTERACTIVE / 247.COM P47


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142