search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Interactive SPORTS-BETTING


Andy Purkiss, Head of Production and Data Operations at SIS, explains how modern technology is providing retail operators with a much more personalised and cost-effective in-shop TV solution


Tinking outside the box


Innovation has been the watchword in the online betting world in recent times as operators look for new features which will provide them with a competitive advantage to improve their product offer to their customers and profits.


Andy Purkiss, Head of Production and Data Operations, SIS


Through improved technology and out of the box thinking, operators will soon be able to flick the switch on a TV service which is both tailored to their needs and at a price which doesn’t stretch the budget.


P124 NEWSWIRE / INTERACTIVE / 247.COM


Te challenge for many omni-channel operators is how does that innovation enhance the customer experience, across a diverse set of channels like retail, online and mobile.


Retail outlets have been a key part of the betting experience around the world for decades, and adopting new technology can play an important role in attracting the next generation of customers.


In-shop TV channels have been a popular tool for retail operators over the years, with high- quality production values enhancing the retail customer experience.


However, the costs to operators for their own branded TV channels can be a challenge for some, as operating the traditional gallery-based


production studio requires a high headcount.


But through improved technology and out of the box thinking, operators will soon be able to flick the switch on a TV service which is both tailored to their needs and at a price which doesn’t stretch the budget.


AFFORDABLE CONTENT One of the key costs of a dedicated betting shop


channel are the galleries with their banks of screens and their teams which control the content that goes out. But new technologies can now provide a more cost-effective way to fill the schedules.


Complex Automated Production (CAP) is a new software solution developed by SIS, which allows operators to have their own bespoke


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142