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Reports PERU MARKET REPORT


established in 1977 whereby lotteries can be established by non-profit organizations (Beneficiencias). According to law, lottery operations can also be established by private operators in partnership with an NPO.


Compared to many other jurisdictions in Latin America Peru has a wide number of lottery games and a sophisticated modern up to date sales network in place. Tis is thanks to Intralot which has been the leading lottery provider in Peru for many years.


As well as sports pool betting games the company operates the popular lotteries of Kábala, Gana Diario, and Tinka as well as instants. In 2015 the company announced plans to further consolidate its operations in the region and strengthen its position as market leader. In order to achieve its goals the company said that it would invest over US$4m to expand its outlets from 3,600 at to 5,000.


In May 2016 Intralot Group announced that it had reached an agreement with Nexus Group a leading conglomerate with investments in supermarkets, construction and financial products in Peru to sell 80 percent of Intralot de Peru S.A.C., its 100 per cent owned subsidiary in Peru, but would continue to be the company’s technological provider in return for US$68.7m.


BINGO


Slot machines are not permitted in bingo halls. Bingo halls are regulated by municipal governments and pay 10 per cent tax on net win. Tere are only a very small number of bingo halls and bingo is becoming increasingly less popular.


ONLINE


A number of operators are already present and a number of sites are positioning themselves more strongly in the market including including Timberazo, Apuesta Total, and 24WIN. In 2008, Betsson launched its first online gambling site in Peru. Te site offers poker, virtual instants, and sports betting, including betting on local football matches. Te online site offers bonuses for new players and accepts a wide number of payment methods. In 2015 it was announced that the company had assumed full ownership of Betsson’s Peru-facing site, which previously had been run on a B2B basis. Te company is also increasingly present in local media via the marketing of its products in Peru. Te site’s “ambassador” is Nolberto Solano Todco a retired Peruvian professional footballer and well known local celebrity.


In 2012, Offsidegaming, a company which is also present in Eastern Europe and Africa, launched Inkabet.pe designed specifically so that it would


P92 NEWSWIRE / INTERACTIVE / 247.COM


In June 2015 Director General of the DGJCMT Manuel San Román Benavente announced that the board was working on a set of new online regulations. Online gambling operators would stand to pay between 15 to 20 per cent. Tis would be significantly higher than land based operators which currently pay 12 per cent.


cater specifically to the Peruvian market. Te company offers sports betting , casino and slot games as well as a live casino option. Te site has also recently launched a number virtual games.


While there is no specific legislation in place which outlines how offshore companies may offer their services to locals offshore companies may offer their services as long as they adhere to local business practices and Peruvian law, and online gaming may be offered either from within or from outside of Peru. Indeed Peru was one of the first jurisdictions to officially allow for online gaming in the region and allows a number of online sites to offer their services locally. MINCETUR is, however, looking at regulating the industry further in order to generate additional gaming revenue and ensure that online gaming sites meet with money laundering requirements as well as player protection measures especially when it comes to the protection of minors.


In June 2015 Director General of the DGJCMT


Manuel San Román Benavente announced that the board was working on a set of new online regulations. According to local press reports the tax for online gambling operators would stand at between 15 to 20 per cent. Tis would be significantly higher than land based operators which currently pay 12 per cent. Licences would only be awarded on a national basis and not by local governments. According to board estimates the net win of a regulated online industry in Peru would stand at around 2,000 million soles (more than US$584m).


Although the exact details of the new bill are unknown it is believed that any operators offering their services locally will need to have a domain name ending in .pe but servers will not necessarily have to be locally based. However, the board will implement a system whereby it will be able to be able monitor online transactions locally and in real time. Since then there has been little official word on the issue although it is believed that the board is nearing the completion of new set of regulations aimed at covering the online space.


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