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branded TV channels at a relatively lower cost than previously and which can be delivered to any broadcast system required.


Te cost of deploying a customer channel through the CAP system is significantly less than it would be through traditional broadcast technologies, which opens up the opportunities for operators to take the service for the first time.


PERSONALISED TOUCH Personalisation is becoming an increasingly


important part of the customer experience. With many major companies such as Amazon, Netflix and YouTube placing a huge amount of focus in this area with recommendation engines and a personalised experience, it’s a model most operators are looking to adopt too.


Many online sportsbooks have in recent times introduced personalised features to enhance the sports betting experience, which in turn has led to an increase in turnover for some as players appreciate the tailored approach. None more so than cash out, which gives users control over the


destiny of their bet and has become a standard feature for many sportsbooks. Request a bet style markets have also grown in popularity too, particularly with millennials who request odds via an operator’s social media account.


Advancements in technology can also provide a customised approach to the in-shop betting experience too, giving operators greater flexibility.


With CAP, the system allows operators to choose which events and schedules to show across their retail estate. Plus, the multi-platform can provide outputs to any distribution platform on an individual basis, matching each customer’s own requirements.


Tere’s a greater variety of content to choose from too, with the opportunity to combine content distributed by SIS, an operator’s bespoke content and virtual sports. Not only can this provide companies with a competitive edge, it can also help to broaden the appeal of shops and open up the opportunity to capture a new audience for retailers.


The cost of deploying a customer channel through the CAP system is significantly less than it would be through traditional broadcast technologies, which opens up the opportunities for operators to take the service for the first time.


Te technology is already live with Paddy Power across its retail estate, with the new bespoke TV service allowing the bookmaker to show different events in different shops. With a new streamlined process and tailored approach, Paddy Power TV is creating a more fulfilling customer experience. With its flexible functionality at an affordable price, CAP more than fits the bill for operators big and small looking for a cost effective branded TV channel solution.


NEWSWIRE / INTERACTIVE / 247.COM P125


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