Intelligent Chatbot Online Gaming Comtrade Gaming

This summer, Comtrade Gaming welcomed students to the 21st generation of Comtrade Group’s summer school program, EDIT. Established in 1996, EDIT (Education for Innovative Thinkers) complements participants’ academic knowledge with workshops and programmes to create software solutions and provide business experience. Today, EDIT is the largest summer programme for IT in Southern and Eastern Europe.

Aligned with current industry trends, this year’s module challenged participants to develop a chatbot that supports the gaming industry’s emphasis on multi-channel gaming and player life-cycles. Microsoft, the technology multinational, co- sponsored the programme as their open source Bot Builder SDK and Cognitive Services, served as the technical foundation for the product’s development. The business communication interface simulates human behavior in customer service and data acquisition and uses natural language processing systems (NLP) for refined communication capabilities. Developed as an extension of Comtrade Gaming’s iCore – The Enterprise Gaming Platform, the chatbot will enable players access to casino-based games, e-wallet management, customer service and bonuses.

“Through its history, Comtrade Gaming employed a talented pool of EDIT students that now influence our product

development,” explains Aleš Gornjec, General Manager of Comtrade Gaming. “By leveraging the region’s technology-focused talent, we enrich the market and our products. EDIT shows that our emphasis on innovation and technology is engrained in all facets of the business.”

The EDIT summer school programs are located in Ljubljana, Maribor, Belgrade, Kragujevac, Sarajevo and Banja Luka and welcomed over 100 students whose studies mainly focus on computer science and information technology.


King of Games UK Pub Sector Blueprint Machines

Blueprint Machines’ digital Category C Compendium has been crowned market leader, with 75 per cent of the UK pub sector market share. With 10,000 King of Games now on site, the Gauselmann subsidiary reigns supreme in converting the UK retail sector to the benefits of digital.

“Despite our significant market share, we are not resting on our laurels, as we are aware that there are others who are following in our wake,” says Simon Barff, Managing Director Blueprint Machines. “We are releasing a new menu for King of Games at the ACOS show this Autumn, which we anticipate will increase revenues still further. Our position as the UK’s favourite digital Cat C compendium comes from the considerable investment in R&D and hard work analysing the data that comes in from the huge number of machines on site. Operators are not just buying a cabinet and games, they are investing in the games design might of the Gauselmann group and the unique player data, that only a company with this number of online connected games on site can lay claim to.”

Some of the UK’s top operators such as Bob Rudd, Essex Leisure and Mecca have confirmed significant orders for King of Games during 2017 so far. The reasons for the success of King of Games include the player recognition and acceptance of the game content due to cross channel presence online, in LBOs, AGC, Bingo Cat C, B3 and on analogue Category C machines.

“Our game menus provide a unique balance of random and controlled games with higher RTP (return to player) delivery to enhance player attraction,” says Nicola Wallbank, Blueprint Machines’ Content Test Manager. “We offer the

Coral Connect App Mobile Apps Coral

Coral has launched the Connect app, available to download in the App and Google Play stores. The app is the mobile companion to the single wallet Coral Connect card, which was launched in 2014, designed for use across all channels, including gaming machines, bet stations and over the counter.

The app is the perfect retail companion for all Connect account holders providing up to the minute information pre and post bet. The hero feature of the app is the bet tracker, which can monitor over the counter bets. Punters can track their bets either by inputting their bet number found on their receipt or simply by scanning their receipt bar code. The most popular coupons have cash out features putting them in control of those bets.

The new app also boast a news and features section

highlighting current form and streams live events, including football, racing and tennis, as well as other markets. An account balance will be available at the touch of a button along with any promotions and cash out options. On a selection of the football coupons there will be updates available on game stats that will include: number of corners, possession percentage and shots on target.

Darren Calvia Head of Omni-Channel Product, LadbrokesCoral commented, “The Coral Connect App is a market-leading way for our customers to enhance their shop experience with us.”

player more choice with slots style and more traditional types of games. Industry performance tables have shown that the performance on King of Games is higher than the competition – even with a greater return to the player.

“Our compendium is designed to return to player at a level which is at least six per cent higher than the average, yet despite this the revenue has increased across a significant number of machines on site within the pub sector. We can confirm that we are attracting new players to the machine, who are drawn by the quality and variety of the product mix,” adds Simon Barff.

King of Games is furnished with a range of game styles, from traditional hi-tech titles, through to slot-style games. The figures show that around 80 per cent of all plays on King of Games is on the slot games with the other 20 per cent on the traditional hi tech offer from our sister company Betcom. There are a variety of menu choices from 9 to 32 games.

“We do a lot of cross fertilization of game styles, so players on our platform will recognize titles that they will have seen before at the AGC, bookies or online,” adds Simon. “We believe this is a significant and unique factor in attracting new pub players, as people see a title that they recognize. When you factor in that the games we choose are best in class within each sector before we convert them, then you can see why we are attracting more players and growing the VTP and overall venue income.”

“Our evidence shows that players are also

moving around the compendium to take winnings from one game to play on an alternative. This would not happen on a standalone AWP. We can only deduce that what we are seeing is a satisfactory player experience leading to more of them. We are now therefore challenging the reality, where only 2 per cent of all people visiting a pub plays the machine, then this has got to be the Holy Grail that we have all been seeking,” adds Nicola Wallbank.

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