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Innovation Panel to Promote Adoption NORTH AMERICA


IAAP features gaming industry expertise in casino floor and marketing operations, gaming equipment development, finance and analysis


Te recently formed Innovation Adoption Advisory Panel is to recommend industry best practices in adopting new product innovation


US GAMING SUPPLIERS


WISCONSIN – Konami Gaming has launched its Synkros casino management system at Lac Courte Oreilles (LCO) Casino Lodge & Convention Center and its outpost location Grindstone Creek Casino.


Both are operated by the Lac Courte Oreilles Band of Lake Superior Chippewa in Hayward, Wis., and feature a combined 700 slots as well as table games. This marks Konami’s first Synkros installation in the state of Wisconsin, which is home to 25 casino properties.


“Our key focus across all areas of the organisation is guest service, and Konami’s SYNKROS provides that core technology piece that brings everything together and empowers our team to deliver a premier gaming experience every day,” said Lee Harden, chief executive officer at Lac Courte Oreilles Casino Lodge & Convention Center. “The benefits of SYNKROS’ advanced marketing capabilities, 99.9 per cent uptime availability, and agile infrastructure are already in motion, and looking ahead, we are most encouraged by Konami’s dependable partnership, support, and commitment to stand by our business.”


Te Innovation Adoption Advisory Panel (IAAP) has been formed as part of a collective effort by ETG specialist Interblock, VGM expert GameCo, and its most recent member, Konami Gaming, to spur continued innovation in casino gaming product development and commercialisation.


Industry topics being considered by the IAAP include many disciplines that impact the casino gaming floor including floor optimisation, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilisation and analysis. Te IAAP plans to release a white paper in mid- September that will summarise the group’s insights and recommendations and foster ongoing discussion about best practices for bringing innovative products to casino patrons.


Commenting on the formation and goals of the IAAP, John Connelly, Global CEO of Interblock, said: “One of our primary goals in forming the IAAP is to study how the industry as a whole can bring innovative solutions to the market at a faster pace while at the same time making it


Wynn Vegas aims for ultimate sportsbook destination’


Nevada


NEVADA – The Cromwell on the Las Vegas Strip has undergone a refresh of its gaming options that includes a slew of new player-friendly amenities. New to the main gaming floor is single ‘O’ roulette, a game preeviously found only in Vegas’ high-limit areas, The Cromwell is offering ‘European’ roulette with approachable table limits for the first time. EZ Baccarat is another new entry with the casino eager to exploit that fact that while drawing rules remain unchanged, EZ Baccarat eliminates the taking of the five per cent commission after every winning bank hand. The Cromwell also promises classic Vegas gaming with affordable table limits with 3-2 Shoe and Doulbe-Deck Blackjack, and finally 100X Odds on craps, for spectacular rewards for players.


In addition to the new game changes, The Cromwell is debut its brand new psortsbook this month, including a 32ft. long and 9ft tall LED video wall, flexible seating for 50 guests; a greater variety of slot games including a new high limit slots area called The Abbey, and an enhanced bar and lounge experience called the Interlude.


P34 NEWSWIRE / INTERACTIVE / 247.COM


Wynn Las Vegas has lifted the curtain on its new ‘technologically advanced Race & Sports Book,’ which boasts an expansive high-definition LED video wall, spanning 137ft. in width and 11ft.in height, with a total of 21 million pixels.


Te space offers guests a 'luxurious, comfortable space to enjoy live sporting and racing events, place wagers on current and future events, or enjoy a casual bite at the adjacent Charlie's Bar + Grill.' Conceptualised by Executive Vice President of Wynn Design and Development Roger Tomas and his team, the space features state-of-the-art technology and is custom designed for functionality, comfort and spaciousness, while maintaining its relaxed atmosphere.


easier for players to feel comfortable with new forms of gaming entertainment as quickly as possible. In bringing together industry executives with a diverse range of expertise and responsibilities, we expect to have a broad range of ideas that can help guide the industry on effective strategies for developing and adopting new gaming technology solutions.”


Steve Sutherland, President & CEO of Konami Gaming, Inc. commented, “TTe comprehensive range of topics the IAAP panelists are exploring are aimed at understanding how new gaming concepts can be brought to market at a faster pace as well as how to best introduce these solutions in a manner that is approachable, engaging, and enjoyable for players.”


“Te casino gaming industry competes with many other industries for consumers’ attention and wallet, and our ability to complement familiar casino gaming entertainment products with new offerings that can increase players’ overall value and entertainment experience is a critical goal,” said Blaine Graboyes, GameCo.


Offering guests a viewing angle of 160 degrees horizontally and vertically, the sweeping curve layout also allows for maximized views of an additional 35 television monitors. A large bar on the casino level seats 22 guests and seamlessly separates the sports books from Charlie's Bar + Grill. Betting desks are distinguished by 28 historic jockey silks in high chromatic contrast. Te streamlined and open individual guest desks feature USB ports and power outlets, as well as task lighting with plush executive swivel and tilt seating. Guests can view race and sports events from one of 41 regular carrels and eight VIP carrels. Additional design features include 49 general seats and 40 VIP seats, which offer private elevated areas with custom sofas and tables.


Following the reopening of Wynn's Race & Sports Book and the new restaurant, Encore will debut its own permanent Race & Sports Book.


US


Payment provider Worldpay and its US rival Vantiv have agreed terms on a deal to merge and create a combined operation worth approximately £9.3bn (£12.1bn/€10.3bn). Last month, the two companies entered into a preliminary agreement, and have now secured a deal whereby Vantiv shareholders will hold a majority 57 per cenr of the combined business and Worldpay investors the other 43 per cent. Worldpay said: “Te combination of scale and presence the merger will bring is an exciting step in the creation of a truly global leader in payments.” Worlpay is active worldwide, but has a particularly strong presence in the UK and US. Vantiv is mainly focused on the US market. Te newly combined company will base its global and corporate headquarters in Cincinnati, Ohio, in the US, and locate its international headquarters in London, UK.


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