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Insight


SG GAMING UK Phil Horne Interview


Phil Horne, CEO, SG Gaming UK


Having started his career on the shop floor of a chain of bookmakers, Horne has risen through the ranks and taken on a variety of roles, garnering invaluable insight from across the gaming sector. This wealth of hands-on-experience has put him in good stead to oversee SG Gaming’s talented workforce of 550 people and build on long-standing partnerships with some of the UK’s biggest gaming operators.


A Year in Charge and a Clear Vision for the Future


For SG Gaming, the UK division of Scientific Games Corporation, 2016 marked the start of a new era and a change in leadership. In March 2016, Phil Horne, then Managing Director, stepped up to take over the role of CEO. With the first anniversary of his appointment fast approaching, Horne’s new post has provided plenty for him to reflect and build on, as he continues to shape his ambitious vision for the SG Gaming UK division.


SG Gaming is a leader in content innovation and ongoing development of gaming solutions, a proposition which excites Horne and will continue to be a priority as he drives the business division forward. “Providing our customers with innovative solutions and new gaming concepts is what sets us apart from our competitors,” Horne said. “We have a proud heritage and a unique culture and identity, which along with our partnership-orientated approach is something I am keen to ensure we continue to maintain and nurture. Heading into our second quarter of a new year, I’m pleased that we are on track and can focus on developing these further in 2017.


“Te most important goal last year was to ensure that we hit our financial targets, especially given the achievements of previous years. I’m delighted that we accomplished this and hope to continue to build on this going forward. Having strong working relationships with our


P46 NEWSWIRE / INTERACTIVE / 247.COM


customers is pivotal to our ongoing success and continued performance; we’re in a great place and we are looking forward to strengthening these ties further in the years to come.”


As the new leader of the SG Gaming UK division based in London, reporting into the Group Chief Executive of Gaming Derik Mooberry at Scientific Games Corporation in Las Vegas, Horne is eager to enjoy a close working relationship with the U.S. team and build on his existing bonds with the parent company’s senior leadership team.


“Some of the U.S. senior team have been over to


the UK since I took over, and it was great to introduce them to many of our key customers and different operating sectors, as well as them being able to get to know the team over here too. Having close links is good for knowledge sharing, exchanging ideas, and learning from the vast experience we all bring.”


In an industry dominated by constantly advancing technology, innovation and the continuous evolution of existing products and infrastructure is a necessity. With a growing need to create a seamless customer journey, it’s vital that SG Gaming works closely with the SG Interactive® team in the U.S. to develop omni-


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