THE FIRST 10 LICENCES LICENSEE
1
2 3 4 5 6 7 8 9
10 Holland Casino
TOTO Online (Dutch Lottery) Play North Ltd
Hillside (New Media Malta) Plc FPO Netherlands BV NSUS Malta Ltd
Tombola International Malta Bingoal Netherlands BV Betent BV
LiveScore Malta Ltd
adverts for a commercial block of between three and five minutes.
However, Holland Casino and TOTO are allowed to advertise their offline products more independently of this code.
Te draft code also makes reference to the use of bonuses and states that these cannot be advertised via broadcast media or at outdoor locations and language which promotes ‘urgent’ or ‘excessive’ behaviour such as “you have nothing to lose” or “hurry up, gamble now” cannot be used.
A third association, NOGA, the Netherlands Online Gambling Association which represents companies such as Bet365, Kindred and Entain,
WEBSITES
Hollandcasino.nl
Toto.nl,
sport.toto.nl,
casino.toto.nl Bataviacasino.nl Bet365.nl
Fairplaybingo.nl,
fairplaycasino.nl ggpoker.nl Tombola.nl
Betcity.nl Livescorebet.com/nl
was kept out of the discussions regarding the code and has always argued that the advertising rules should cover all gambling sectors and the ROK risks a backlash from the newly opened online gambling sector.
NOGA says the advertising rules for the online and offline industry should be the same as consumers do not differentiate between the two. Te association now wants the sectors to agree on a fair advertising code which can work for all operators.
Peter-Paul de Goeij, Director of NOGA, said: “First of all, it is very good that there is now an advertising code for online gambling. We cannot afford that there will be no protection against too many gambling advertisements. And that
LICENSED FOR:
Sports betting, casino Sports betting, casino casino
Horse racing, sports betting, casino casino casino casino
Horse racing, sports betting, casino Sports betting, casino Sports betting
last point is exactly what NOGA is so concerned about.
“Tis code does not go far enough. Te limit of three gambling advertisements per block, applies only to internet gambling advertisements. So, in addition to three advertisements for online gambling, Holland Casino, Gaston and Koning TOTO will be allowed to advertise their offline offerings without any restrictions!
“Te viewer does not make the distinction between offline and online at all – the consumer just sees an irritating gambling ad. In addition, gambling advertisements of today’s gambling providers are already ubiquitous, on television, radio, internet, bus shelters and in our
WIRE / PULSE / INSIGHT / REPORTS P89
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