Pulse
DATA SCIENCE FUTURE ANTHEM
Future Anthem: five data-driven recommendations every operator and studio should action
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Pan-industry initiative, Safer Gambling Week, saw a landmark collaboration this year as
research found there to be no link between game features and problem gambling. Dr Edmond Mitchel, head of data at pioneering AI and game data science specialist, Future Anthem, explains how the research was conducted and the key takeaways for operators and studios.
Take the merest of glances at the public statements of the CEOs of the biggest firms in our industry and it is clear: no subject is more important than responsible gambling.
It is woven into our DNA at Future Anthem. We are committed to enabling operators and studios to provide an enjoyable and sustainable experience and this year’s Safer Gambling Week gave us the opportunity to make a statement with our groundbreaking partnership with operating group giant Gamesys.
After analysing more than 36 million gaming sessions by 800,000 players, totalling two billion spins across five million hours of gameplay on 368 games, we found no statistically significant correlation between player markers of harm and three structural game characteristics: volatility, return to player (RTP), and hit rate.
Furthermore, there was no evidence that specific risk indicators, such as staking up, were
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Dr Edmond Mitchel, Head of Data Future Anthem
linked to specific games within the category. Te research was driven by Future Anthem’s Safer Play product, which uses state of the art AI to proactively detect in-session wagering behaviours that indicate players may be exhibiting markers of harm, creating a score for every game session for every player.
Its machine learning models assess more than 80 separate metrics that correspond to markers
After analysing more than 36 milli gaming sessions by 800,000 playe totalling two billion spins across fi million hours of gameplay on 3 games, we found no statistica
significant correlation between play markers of harm and three structu game characteristics: volatility, return player (RTP), and hit ra
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