Oliver Lamb SVP Product Compliance Kambi
Kambi is an independent provider of sports betting technology and services to the regulated global betting and gaming industry. The trusted partner to more than 25 operators on six continents, Kambi not only provides a first-class sports betting experience, but acts as an incubator for operator innovation and differentiation thanks to a data-driven sportsbook core and flexible technology.
“The sports betting industry’s foundations are built in the trust that consumers need to have in the integrity of sporting events, and those
competing, if they are to place a wager on them. Any
breakdown in trust would have huge implications for the long- term sustainability of the sports betting industry and protecting sports from manipulation is therefore of paramount importance.” Oliver Lamb
Oliver, how is match-fixing evolving? Are you seeing any new trends emerging over match manipulation in certain sports?
While in my role as Kambi’s SVP Product Compliance, I can say that there haven’t been many great step-changes in recent times, the main aspect I would highlight is the shift that came at the beginning of the pandemic. Te sporting events that fixers tend to target were disrupted, but you could see that they quickly regrouped and focused their attention on sports such as table tennis.
I don’t think the industry or organisations such as the International Betting Integrity Association (IBIA), of which Kambi is an associate member, were surprised by this at all – we had controls and sophisticated monitoring in place to detect and protect against this. When we look at integrity numbers and flagged events, these remain fairly stable, but that shift to more niche sports is what I would point to.
Could you tell us more about the process of identifying a potentially fixed match? Let’s say you spot something suspicious... what happens next?
Te sports betting industry’s foundations are built in the trust that consumers need to have in the integrity of sporting events, and those competing, if they are to place a wager on them. Any breakdown in trust would have huge implications for the long-term sustainability of the sports betting industry and protecting sports from manipulation is therefore of paramount importance.
Kambi trades over 300,000 events a year, and the first step is to ensure every member of our trading and risk management teams are trained and know what to spot in terms of betting and the market movements. We invest a lot of time and effort in ensuring that those eyes and ears are tuned in to spot the signs of corrupt betting practices.
Once something has been spotted it is passed on to our sportsbook control team immediately, and that’s when the investigation kicks in. Kambi’s sportsbook control team is a 24/7 operation and always ready to catch this kind of information whether it comes from our trading team, or one of our integrity partners such as the IBIA.
Te team then looks through the betting patterns, how the odds compare to the rest of the market and all the prior information we have on the accounts which made the bets, to establish as full a picture as possible as to whether the activity constitutes suspicious betting. If those wagers are confirmed as suspicious, that’s when we proceed to contact our integrity partners, which would include our operator partners, organisations like the IBIA and the Esports Integrity Coalition, and regulators in jurisdictions where we hold licences.
How does Kambi work with regulators and other organisations such as sports bodies to protect the integrity of sports and prevent match fixing?
One thing we’re always happy to do is share best practice and show regulators and sports governing bodies what’s ‘under the hood’ when it comes to Kambi’s integrity and compliance functions. It’s important for regulators to trust Kambi and that they have confidence in our integrity procedures and controls.
To expand on this, we’ve worked with bodies including the European Council and North American Gaming Regulators Association and numerous governing bodies to talk them through how we work, our place in the integrity ecosystem, and how we can support their efforts towards having the most coordinated approach possible.
WIRE / PULSE / INSIGHT / REPORTS P57
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