G3 INSIGHT BLUEPRINT GAMING
Chris, is Rick and Morty a sinister slot, it’s an American adult-animated science fiction comedy that deals with cosmic horror after all?
Our Rick and Morty licensed games carry a darker theme compared to other titles within our portfolio. Although the IP fits within our strategy of developing branded content inspired by popular TV shows, it somewhat marked a new direction for us. Traditionally, our core content has been very much focused on classic themes, such as those that depict Irish folklore and Ancient Egypt, as well as mining and jungle adventures. Tere will always be a place for these types of themes in our industry, but clearly there is demand from players to experience games that carry alternative ideas. Tat’s why our Rick and Morty games have performed so well. While the titles attract fans of the TV show, they were visually a break in the norm to what we typically produce and that resonated with a certain audience.
What is it about dark themes that fit in well with slot design?
If you look at the style of games Blueprint produce, we always aim to build a narrative into the gameplay. With branded content, that’s made even easier as we’re dealing with existing characters and can draw inspiration from storylines from popular films or TV shows. Darker themes can naturally fit into a slot game when adopted in the right way. Te industry is beginning to embrace this more, with apocalyptic style games becoming more common these days.
How can a slot reflect the sinister qualities of iconic horror characters?
Chris Smalley Head of Design Blueprint Gaming
“The graphics and sounds are
key in bringing a sinister slot to life. With these types of games, you want to create a
tense environment, similar to how you would experience a horror movie. It’s all about the entertainment. For a certain audience, they enjoy the suspense that you don’t necessarily receive with a classic casino game.” Chris Smalley
Te graphics and sounds are key in bringing a sinister slot to life. With these types of games, you want to create a tense environment, similar to how you would experience a horror movie at the cinema. It’s all about the entertainment. For a certain audience, they enjoy the suspense that you don’t necessarily receive with a classic casino game.
How are dark themes and iconic characters used to drive the idea of a narrative journey in your slots?
With our Rick and Morty titles, we worked closely with the licence holder and had access to various assets including Pickle Rick. Te character’s drawings come across as quite graphic in the show and we were able to replicate this for the gameplay.
Building features around Pickle Rick helped to make our Rick and Morty content more sinister and darker. In Rick and Morty WubbaLubba Dub Dub, Pickle Rick is prominent in activating the game’s bonuses and reel modifiers.
Why do you think sinister type slots have such a wide appeal?
Players are looking for a greater variety of choice these days. Online casinos offer an abundance of games, but quantity is redundant when they’re offering multiple versions of the same themes.
Tere’s an element of risk for operators to offer new themes which are unproven, the safer option is to stick with tried and tested formulas. However, it’s important we don’t stand still and we encourage operators and players to embrace other concepts.
Classic themes remain a key part of our product roadmap, largely driven by the fact we’re the leading developers in this area of slots provision. However, if there’s demand from operators for us to create more sinister style slots, we’ll of course explore how we can achieve this.
Te success of Rick and Morty demonstrated to us that we’re capable of delivering quality, darker-themed games.
WIRE / PULSE / INSIGHT / REPORTS P63
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