G3 INSIGHT SWINTT
David, Zombies on Vacation combines horror with slot play in a light hearted way. How do you balance the fun and scares?
We released Zombies on Vacation at the beginning of October so that we could include the slot in our Halloween-themed game portfolio. We believe it is important to provide our operator partners with seasonal titles so that they can run promotions around these games and drive player engagement and entertainment during the period.
With Zombies on Vacation, we wanted to create a game that fit with the Halloween theme but that was more than just a scary slot.
To do this, we created a back story about zombies taking time off from terrifying the living to visit an amusement park to have some fun themselves. While people are frightened to see the zombies at the theme park, they soon learn they can’t hurt anyone while there.
Tis brings an element of fun into the game while still making sure that it is instantly recognisable as a Halloween themed title.
How do sinister themes or iconic characters such as zombies add to the overall experience for players?
It is similar to watching horror movies in that people enjoy being scared but while being in a
safe place. Horror-themed slots work in the exact same way – they are designed to raise the hairs on the back of the player’s neck and to get their spine tingling, but in the safe environment of their home or wherever they may be playing from. Operators offering Halloween-themed games can play on this desire to be frightened and slots such as Zombies on Vacation to run promotions and marketing campaigns during seasonal events.
David Mann Chief Commercial Officer Swintt
“Dark colours always work well on desktop and mobile screens, and horror themed slots give our designers the opportunity to go big on dark colours. There is also a lot of scope for developing
narratives and stories around the theme, which are then built into the game.” David Mann
Tis taps into the excitement that builds in the run up to and during the seasonal period and delivers more value to players while also allowing operators to leverage opportunities presented by the Halloween or seasonal period.
Why do horror themed slots work so well in terms of design, gameplay features and bonuses?
Dark colours always work well on desktop and mobile screens, and horror themed slots give our designers the opportunity to go big on dark colours. Tere is also a lot of scope for developing narratives and stories around the theme, which are then built into the game.
From this, mathematicians and developers can then get creative with special features, bonus rounds and the overall gameplay to make sure the player’s heart is in their mouth from the very first spin of the game to the last.
Why do you think slots with a dark theme are so popular with players?
Dark colours are easy on the eye – think about dark mode on your iPhone if you have one – and allow players to play for longer regardless of the device they are on. Tese colours also help to immerse players in the narrative and story and to provide a truly frightening yet thrilling experience.
Do you think that we will see more of your horror themed games in the future?
Absolutely! Zombies on Vacation has proved to be something of a blockbuster for our operator partners that launched the game to their players so we will certainly be working on another Halloween-themed slot for next year. We also have other themed slots in our product roadmap, so be ready to unwrap the next title in our themed portfolio in the near future.
WIRE / PULSE / INSIGHT / REPORTS P71
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