process, but we want to share both the practical measures we have implemented and the reasons why we’re adopting these practices.
Any operator is worried when implementing a change such as this, but customers have readily accepted the measures.
I think the pandemic actually helped with the implementation of carded play. Our regular customer base learned the procedures quickly and they find it very natural to utilise the card as part of their return to play. Tis was very important as we wanted to ensure that the changeover was as smoothly integrated and implemented as possible for customers.
The introduction of a new casino in Finland is a significant change to the gaming landscape in the country. What
A new casino is definitely a significant change to the gaming landscape in Finland. In December, we will celebrate the 30th anniversary of Casino
Helsinki, while Casino Tampere is due to open its door on December 15. We have
operated with a single casino for three decades and now we’re about to launch our second.
can you tell us about the new location and what it means for Veikkaus Oy?
A new casino is definitely a significant change to the gaming landscape in Finland. In December, we will celebrate the 30th anniversary of Casino Helsinki, while Casino Tampere is due to open its
door on December 15. We have operated with a single casino for three decades and now we’re about to launch our second.
Understandably, we’re very excited to offer a new casinos to our customers. Casino Tampere is part of a new entertainment Arena complex. It is a whole new casino concept as we’re part of the overall services provided by the Arena, which is very modern with lots of entertainment, F&B offerings, and even includes a Lapland-inspired hotel.
Te new casino has a modern, open and bright look incorporating local Finnish timber. One of the standout features is the inter-connected digital signage system that is synched with the Arena.
Action and events taking place within the Arena will be displayed upon the digital signage, which will also change with the
P36 WIRE / PULSE / INSIGHT / REPORTS
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