Wire SOUTH AMERICA
SECAP is working on several different fronts in order to ensure that the privatisation of sports betting goes ahead before the FIFA World Cup Qatar 2022.
BRAZIL SPORTS BETTING Government Hammers Out Betting Rules
Mexico - First installations of MarsX cabinets In a series of firsts, Aristocrat Gaming brought its MarsX cabinet to Mexico, deploying a simultaneous launch of the MarsX cabinet and the new Cash Express Luxury Line game in six main casinos across the city of Monterrey. These are the first installations of the cabinet and the game in Mexico.
The two-day, six-casino launch event included a players’ happy hour with bartenders, and costumed Cash Express characters.
Aristocrat Managing Director for Latin America and EMEA, Chris Rowe, said, “We are excited to bring to our customers our latest games and technology. Cash Express has been a success in North America, and we have every reason to believe it will be successful in Mexico. The MarsX cabinet and the impressive LED bank signs create a destination area for players in the casino floor.”
Argentina - Online bill put forward in Cordoba A lawmaker in the province of Córdoba Orlando Arduh has put forward a bill which would regulate online gambling. New online rules would follow similar legislation now in place in the city and the province of Buenos Aires.
The initiative would allow the Lottery of Córdoba to offer up to five licences for a maximum of twenty years, with a fee that will be defined during the tender. The gambling law’s treatment is imminent in three parliamentary committees, which indicates that the ruling party has given it the go-ahead and that its approval will be swift, possibly before the end of year.
“This is a project that we have been framing in line with the law presented by María Eugenia Vidal in the province of Buenos Aires and by (Horacio Rodríguez) Larreta in the City of Buenos Aires, and in almost thirteen provinces of the country,” said Arduh.
Arduh argued that gambling in Córdoba is regulated in casinos, “but there are thousands of local and foreign websites that operate without any type of regulation . . . I wonder why there are legislators who are horrified by this project – they should be horrified when they see the web sites where our children play. There are more than a thousand sites advertising clandestine gambling without regulation, there are even sites in Córdoba.”
New measures would not be designed to encourage the growth of online gambling but instead would channelise players to locally licensed sites and would allow for greater player protection measures. The online gambling bill would follow new rules in place in the province of Buenos Aires and in the autonomous city of Buenos Aires. Online gambling is also present in Mendoza, Santa Fe, Corrientes, Chaco, Misiones, San Luis, Tucumán, Entre Ríos, La Pampa, Neuquén, Río Negro and Santa Cruz.
P6 WIRE / PULSE / INSIGHT / REPORTS
Te draft legislation for the country’s new sports betting rules are now being discussed within the Brazilian government.
Head of the Secretariat of Evaluation, Planning, Energy and Lottery (SECAP) Gustavo Guimarães has revealed new details on how federal sports betting will be allowed to operate. In an interview with local news portal Valor, Gustavo Guimarães said that the bill could limit sports betting to online only in its initial stages and could impose tight restrictions on advertising and sponsorship.
According to Guimarães, the government is considering a ban on sports betting sponsorship on professional sports, including a jersey advertising ban. In addition, new rules could ban betting on youth league games and possibly lower division matches, as SECAP believes that government oversight of these leagues would be more difficult.
SECAP is also considering limiting advertising hours and preventing advertising via children’s channels. Some minimum criteria could be put forward, such as some form of physical presence of online operators in the country and minimum capital. Te draft for new sports betting rules are now being discussed within the
government. However, while the process is being led by SECAP, other departments are also involved within the Ministry of Economy, the Ministry of Justice and Te Central Bank amongst others.
One of the ideas now being looked at is whether to carry out regulation in stages or to go for complete regulation at once. According to Guimarães, this second option tends to take longer, which could delay market development in Brazil meaning that SECAP is leaning towards a more gradual approach.
“Our opinion here at SECAP is that it is important that the rules are known, the sooner the better. We can make the whole set of rules and launch it on December 31, 2022 or we can bring the main, fundamental rules, with some limits to start the market. Regulation should be ready in the first half of next year,” he said.
Sports betting was legalised over two years ago but rules have yet to be put in place and the government is still to decide on how many licences it will hand out.
Argentina Zitro expands in Mendoza with latest slots
Zitro has announced one of its largest installations at Casino Arena Maipu, Casino Enjoy, and an upcoming installation at Casino Fuerte Mayor – New Star UT (Valle de Uco). Zitro has installed some of its most iconic games, including Link King, Link Me, 88 Link and Bashiba.
Mauricio Tagua, General Director at Casino Fuerte Mayor – New Star UT, said: “We have always wanted to be recognised as one of the leading casinos in the entertainment industry, and to continue being a reference in our dearest city of Mendoza. We are very enthusiastic for these new additions at our casino, and we look forward to a long and successful partnership with Zitro.”
“To partner with Zitro is exciting for us,” Ricardo Oller, General Manager of Casino Arena Maipú, said. “Te launch of these proven performer games has been a great success at
the casino, since Zitro’s dedicated world class entertainment offers us the latest developments in the casino industry to improve the gaming experience of our customers.”
Juan Lezcano, Operations Director at Casino Enjoy, added: “Our main goal is to grant players the most innovative games in our gaming hall, while ensuring a high-class gaming experience. We are beyond proud that our clients have embraced our latest additions with so much enthusiasm, and really look forward to continuing this collaboration with Zitro as they set out on their journey as a global leading gaming supplier.”
Alejandra Burato, Regional Director of Zitro for Latin America added, “We deeply appreciate the trust Casino Fuerte Mayor – New Star UT, Casino Arena Maipú and Enjoy Mendoza Casino, has placed in our products.”
Argentina
Aspire Global has signed an agreement to acquire 25 per cent of bingo supplier END 2 END for US$1.75m in cash with an option to acquire all of the shares in three- or five years’ time. Tis provides Aspire Global with access to an omni-channel technology and a proprietary offering in one of the biggest verticals in iGaming.
END 2 END, based in Buenos Aires, Argentina and Miami, US, was founded in 2019. Te founders and management team are industry veterans with more than 15 years of experience. Te bingo product is certified in markets such as the UK and Colombia. About 10 operators are already live with END 2 END’s bingo solution, including Betplay – the biggest operator in Colombia – and Highrollers in Alabama, USA. With END 2 END’s solution, the same platform implementation can provide online bingo, retail or point-of-sales bingo and a hybrid or mix of bingo games.
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