Overall is the sports betting industry getting better at spotting and flagging up irregular betting patterns?
I would say this is definitely the case. Kambi has long invested in this area and we have been very strong on integrity since the company was founded, but you can see that the water level as a whole is rising. Tis is in part due to the increased exposure that integrity issues are getting, but it is also largely down to the spread of regulation. If we take the new regulations in the Netherlands and Germany as examples, these frameworks have integrity monitory and sporting protection baked into the regulations. As a result, ever more operators are responding and putting sophisticated and coherent approaches in place to do their part for the protection of global sporting integrity.
Do any jurisdictions in particular offer any unique challenges to sports betting integrity and how does Kambi address these challenges?
Challenge isn’t the word I’d use – growing burdens in this area should be welcomed by operators and championed by regulators. With a singular focus on regulated markets, Kambi plays a key role in the detection of sports manipulation worldwide, and we knew that anchoring our business in the values of integrity and compliance from day one would be a cornerstone in our ongoing commercial success.
We are active in approximately 40 regulated jurisdictions, working with a number of multi- jurisdictional operators. If there is a particular challenge there, I would say it’s making sure that we and our operators are fully across which regulator needs to know what information in the event of suspicious betting activity. Ensuring we meet those obligations efficiently is vital.
What can be done to prevent match fixing? Are harsher sanctions on athletes the way forward? Or are educational programmes aimed at younger athletes coming through the ranks a more effective tool?
While as a B2B provider this is not an area in which Kambi is directly involved, we welcome educational programmes that training organisations and operators support. By way of example, our partner Kindred Group works closely with Swedish football to provide integrity education to all participants.
What I would say is that athletes are the end point of this corruption, and potentially in some cases they are being manipulated like the betting markets themselves. Te core problem from the perspective of prevention are the match fixers and the organisers – you will never be able to fully prevent it unless you go after the instigators of the problem, with the investment and international coordination that requires.
Are there any sports or betting markets which are particularly prone to match manipulation?
P58 WIRE / PULSE / INSIGHT / REPORTS
“You can see that the water level as a whole is rising. This is in part due to the increased exposure that integrity issues are getting, but it is also down to the spread of regulation. In the Netherlands and Germany, these frameworks have
integrity monitory and sporting protection baked into the regulations. As a result, ever
more operators are responding and putting sophisticated and coherent approaches in place to do their part for the
protection of global sporting integrity.”
Oliver Lamb
Lower level tennis remains one of the major sports affected by integrity issues, and table tennis grew as a result of the Covid-19 pandemic.
Tere is talk around esports, and we do see occasional issues. However, considering it is a fairly new part of the sports betting ecosystem, there is a lot of good work being done by the likes of the Esports Integrity Coalition, who are active as the bridge between the industry and events organisers and helping to build out that mutual understanding.
In terms of the betting markets themselves, it doesn’t change too much. Tere is less large scale fixing at an event level than their once was, such as 1919 Black Sox Scandal, which relates to an attempt to fix the MLB World Series. Now it is more focused on fixing single points or occurrences, but this is where integrity organisations and suppliers such as Kambi invest a great deal in tracking those markets, controlling risk and ensuring the right measures are in place to protect against manipulation.
Are you able to help inform policy in certain jurisdictions when it comes to sports betting integrity issues. In the US, for example, are you advising regulators in certain states?
We are always actively involved in conversations with regulators in every jurisdiction in which we operate. Having genuine, two-way conversation and collaboration between regulators and the operators and suppliers is key to ensuring best practice when it comes to protecting sporting integrity.
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