INSIGHT EUROPEAN CASINO ASSOCIATION
Veikkaus Oy Camaraderie
Te importance and benefit of networking and collaboration can’t be over-stated during a period of intense disruption
G3 speaks to Tiina Siltanen, General Manager of Casino Helsinki and
Tampere, at the moment that Finland doubles down on its casinos with the addition of Casino Tampere. We discuss the pandemic, the new location and the support and guidance provided by the European Casino Association.
Why did Veikkaus Oy become a member of the ECA?
Veikkaus Oy has been a member of the ECA for many years. It’s important to be part of the association because the ECA provides a network for our organisation.
Finland is a country geographically distanced from the rest of Europe. Being a member of the ECA grants access to information and knowledge from across the entire membership. It’s a channel that informs us of the changes and developments taking place within the industry.
We learn from each other and provide information to members, but we can also gain insights as to the direction of travel of the casino industry. Where are we heading? What are the challenges we and other members are facing? We feel there is a true benefit in being an ECA member to both gain and give support.
What is your remit within the ECA and how much engagement do you have with the association?
Finland is a country
geographically distanced from the rest of Europe. Being a member of the ECA grants access to information and knowledge from across the entire membership. It’s a channel that informs us of the changes and developments taking place within the industry.
My personal perspective is that I have a 20 year history in the gaming industry and I truly feel that we have a great industry of which we should be proud.
As a member of the ECA Board, I have the chance to promote the whole industry, not just Casino Helsinki or Veikkaus Oy. It’s a task in which I take great pleasure.
Finland has had representatives within the Board in the past, so when I was given the opportunity to become a member, I didn’t hesitate. I think it’s an honour.
Time is an important factor because when you accept the responsibility of Board membership, you need to understand that this is a commitment and it is a choice. Te function of the ECA should not just be a discussion group, we must also be able to execute the strategies we agree upon.
Te new Board commenced in the summer for its three-year tenure with the focus of building a new strategy for the ECA. We are currently discussing the strategy and choosing the subjects that we shall promote for the next term. At the ECA General Assembly, we will be presenting the new strategy to all members.
How important a role does the ECA play in promoting the positive activities of casinos in Europe?
I see the role of the ECA in promoting the positive impact of the industry as a crucial
P32 WIRE / PULSE / INSIGHT / REPORTS
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